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Any advertisement starts as a series of ideas. An ad agency has a full staff that create ideas for your marketing campaign. They share their vision for your service or product in a meeting. When you hear or see a video or print ad that you feel best represents your firm, you approve the idea for that commercial. The ad agency then works on a script. They'll hire the required actors, vocalists and musicians for the commercial. They take the pressure off. They hire the producers, editors, writers and other critical staff. They film or record the ad and call you back for a viewing.

It's important to approach a company with a clear idea of how you want to advertise. Do you want to be humorous or serious? Are you willing to view both approaches before making a decision? Ask the firm if they have a consumer panel they use to see how well the advertising is received before it is finalized. Think about who you want to reach. Streaming an ad on the internet provides a different audience than late night TV or cable shows. Satellite TV provides a greater reach than a local radio broadcast.

Depending on the media, procedures differ. Movies, television and internet video ads differ to printed promotions. Radio ads require voice actors instead of actual people. Print ads need photos or digital images. Live ads broadcast online or on television require graphics, live actors or music jingles.

A marketing expert usually attends college to earn a degree in advertising. Some attend trade school programs for advertising and graphic arts, and then hone their new skills in on-the-job training. No matter who you choose, ask to look at their portfolio and pricing schedules.


STANDARD LISTINGS:   COMMERCIALS-RADIO-AND-TELEVISION IN/NEAR WASHINGTON
Michael Moser Media Write review for this local business
2000 P St NW Ste 308, Washington, DC 20036
(202) 293-1780  
Turkish Radio & Television Write review for this local business
529 14th St NW Ste 1192, Washington, DC 20045
(202) 661-8101  
Ntt Docomo USA Write review for this local business
900 17th St NW, Washington, DC 20006
(202) 639-9377  
Engine Pictures Write review for this local business
2300 Wisconsin Ave NW, Washington, DC 20007
(202) 342-9559  
U R C Company Inc Write review for this local business
8422 Ballew Ave, College Park, MD 20740
(301) 446-3550  
The Gerber Baby Of Today Write review for this local business
Alexandria, VA
(571) 386-1160  
Kinstowne Comme Write review for this local business
5825 Barclay Dr, Alexandria, VA 22315
(703) 719-9479  
Potomac Audio Services Inc Write review for this local business
8525 Brickyard Rd, Potomac, MD 20854
(301) 299-7727  
Nep Supershooters LP Write review for this local business
10000 Oaklyn Dr, Potomac, MD 20854
(301) 469-1420  
In The City With Crystal Write review for this local business
16117 Pointer Ridge Dr, Bowie, MD 20716
(240) 623-1465  
Media Reactions Write review for this local business
11709 Bowman Green Dr, Reston, VA 20190
(703) 471-4900  
National Instrument Write review for this local business
711 Corporate Center Ct, Westminster, MD 21157
(410) 848-9358  
Promotions that are advertised on television and radio often get a lot of attention from consumers. These are good ways to keep your customers informed of the products and services that you can offer them. When you find a marketing agency that knows how to combine music with a funny script, you can make effective radio commercials. Media promotion firms that use music, funny ads, and actors can also be aired on television during primetime or news broadcasts. If you are interested in making a TV or radio commercial for your company, then you should contact several advertising agencies to discuss your options. Many of them have connections with cable, broadcast, and satellite providers that give them access to the spots that you need to reach the most people. Many firms also use product placement and streaming online videos to make the most of your campaign. When you contact the advertising firms, you should ask them what campaigns they have worked on before. Many of them have digital portfolios that you can view on the Internet. These streaming online portfolios should give you a good idea of what types of jingles and scripts they can make for you. Ask the company what types of production they are currently working on to give you a good idea of how much time they can devote to marketing your products on TV and radio. If you feel like they can give you the services that you need, then get price quotes from them. This makes it easy for you to compare the different prices.



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