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Questions to Ask an Advertising Agency Offering Direct Mail

Effective, smart and cost-efficient advertising is a necessary tool for any business. A qualified agency will be able to come up with a creative direct mailing campaign to inform customers about your products and services. An example of material that is mailed includes coupons, catalogues, brochures and more. Here are some questions to ask an agency interested in creating advertisements to be sent to customers through the mail.

  • What different advertising techniques do you use when creating a direct mailing?
    An agency with experience in direct mailing should have a portfolio of past work to show you the different creative ideas they use to create an effective campaign. The first step is typically creating a target market list to send the promotions to and then begin the design process. Different mailings include flyers, newspaper inserts, postcards and more.

  • How much will a direct mail marketing campaign cost?
    Determine how much of a budget you have for advertisements and how much money you would like to commit to direct mailing. An agency should be able to give you an accurate quote for how much it will cost to create a list of customers to target, design the mail to be sent and to distribute the materials. Direct mailings are typically a cheaper form of advertising than many other options such as radio or television commercials.

  • How do you measure the success of the mailing campaign?
    Most agencies will follow up with their promotional campaign by tracking responses, inquiries and used coupons that were sent out. Determining the effectiveness of a campaign is critical for making smart advertising decisions in the future for your business.
  • Direct Marketing Association
    Find out the latest information and industry standards for direct mail marketing for different types of businesses. See how you can benefit from using direct mail marketing services.
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    Adworks
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    STANDARD LISTINGS:   ADVERTISING-DIRECT-MAIL IN/NEAR SUNNYVALE
    Careful Design Direct Mail Pro Write review for this local business
    531 Scudero Circle, Pittsburg, CA 94565
    (925) 439-8023  
    We are a locally based full service direct mail production company serving the needs of direct mail users. We are an industry leader with quality, speed, teamwork, innovation, excellence, honesty, reliability and proven track record.
    Sir Speedy Printing and Marketing Services Write review for this local business
    1185 Tasman Dr, Sunnyvale, CA 94089
    (408) 734-0470  
    Aid Mailing & Fulfillment Write review for this local business
    2594 Leghorn St, Mountain View, CA 94043
    (650) 919-1999  
    Zion Press Mailing Write review for this local business
    3321 Keller St, Santa Clara, CA 95054
    (408) 986-8962  
    Couponscom Write review for this local business
    510 Logue Ave, Mountain View, CA 94043
    (650) 964-1438  
    Remilon LLC Write review for this local business
    156 E Dana St, Mountain View, CA 94041
    (650) 964-1282  
    One Team International Inc. Write review for this local business
    415 Clyde Ave, Mountain View, CA 94043
    (650) 969-3585  
    Money Mailer Write review for this local business
    85 Saratoga Ave Ste 210, Santa Clara, CA 95051
    (408) 615-8100  
    Mark -It Promotions Write review for this local business
    402 Hillwood Ct, Mountain View, CA 94040
    (650) 938-7000  
    Market Strategy Group Write review for this local business
    961 Campbell Ave, Los Altos, CA 94024
    (650) 941-1533  
    Valpak of San Jose Write review for this local business
    4010 Moorpark Ave Ste 118, San Jose, CA 95117
    (800) 550-5025  
    San Jose Mailing Write review for this local business
    1445 Monterey Hwy, San Jose, CA 95110
    (408) 971-1911  
    Imo Im Write review for this local business
    210 Portage Ave, Palo Alto, CA 94306
    (650) 800-7094  
    Potpourri Write review for this local business
    2025 Gateway Pl Ste 315, San Jose, CA 95110
    (408) 216-6500  
    Three Marketeers Advertising Inc. Write review for this local business
    785 The Alameda, San Jose, CA 95126
    (408) 293-3233  
    Post Haste Direct Mail Services Write review for this local business
    960 Commercial St, Palo Alto, CA 94303
    (650) 494-2222  
    Dh Delivery Write review for this local business
    San Jose, CA 95152
    (408) 937-1906  
    Inboxman Write review for this local business
    2050 Dusty Grove Line, San Jose, CA 95191
    (334) 789-8585  
    Money Mailer of North San Jose Write review for this local business
    1229 Bracebridge Ct, Campbell, CA 95008
    (408) 378-6600  
    Catapult Direct Write review for this local business
    1700 Winchester Blvd Ste 200, Campbell, CA 95008
    (408) 369-8115  
    A & A Distribution Inc Write review for this local business
    1780 Rogers Ave, San Jose, CA 95112
    (408) 436-2300  
    Corporate Chef Write review for this local business
    3251 Hanover St, Palo Alto, CA 94304
    (650) 856-0938  
    Printmail Pros Write review for this local business
    933 Berryessa Rd, San Jose, CA 95133
    (408) 258-8900  

    The field of direct mail advertising is rather large nowadays. A lot of this is due to the vast array of retail catalogue, coupon booklet, magazine promotion, and political campaign mail being sent out. With so much advertising, there is a great need for professionals to work in this industry. When working for an agency that focuses on ways to advertise effectively, you need to understand what methods actually work. This way, all of the newspapers, magazines, postcards and letters being sent out are not simply wasted.

    Depending on what part of the direct mail advertising industry you work in, there is a lot of competition. For example, while some people are involved with creating the ads for business and brand promotion, others are responsible for sending them out via direct mail. If you are a worker who sends out coupons for cheap retail goods or a weekly flyer pertaining to the local grocery market, then you will need some training. However, if you are in the field of creating the catalogue or brochure advertisements, then you will likely need a degree in design or advertising. A lot goes into the print style, list arrangements, font, pictures and colors on advertisements.

    When working in this direct mail field, you may get involved with individuals that manage campaign flyers, work at ad agency locations, write for the local newspaper, as well as specialists that deal with the cost of direct mail advertisements. This is a massive industry that involves a number of workers.



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