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Terms Related to Magazine Publishers
The following are some terms that are related to magazine publishers:

Audience: A magazine’s audience refers to how many people are exposed to it. Just because someone is part of a magazine’s audience does not necessarily mean that that person actually read the publication.

Bulk Circulation: Bulk circulation refers to one individual who receives two or more copies of a single issue of a magazine. These copies are then sold or otherwise distributed to other people.

Circulation: Circulation refers to how many copies of a magazine are sent out by the publisher. This is not a guaranteed number.

Composition: The composition of a magazine is its demographic profile. For example, many publications containing household cleaning tips and recipes have a demographic made up mostly of older women who are probably also mothers.

Controlled Circulation: A magazine’s controlled circulation refers to the issues it send out to individuals free of charge. These individuals are voluntary recipients of the subscription.

Duplication: Duplication refers to how many of the same people have subscriptions to similar magazines. For example, a girl who subscribes to a different teen fashion magazines and a literary publication is a duplication.

Net Paid Circulation: Net paid circulation is the number of printed magazines that have been paid for. This refers to both subscriptions and the sales that occur at newsstands and in bookstores.

Rate Base: Rate base is a method of determining the cost for a company to run an ad in a magazine. Rate base is dependent on the periodical’s circulation, which is not necessarily a guaranteed number.

Single Copy Sales: Single copy sales refer to the print copies of a magazine that are sold at newsstands, in bookstores, and through other retailers. Subscriptions are not factored into this tally.

Split Run: Split run refers to a technique used by magazine publishers in which a single issue has two different sets of advertisements. This means that the advertisements that one subscriber views may be different than those viewed by another.

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STANDARD LISTINGS:   MAGAZINE-PUBLISHERS IN/NEAR SEATTLE
Seattle Monthly Write review for this local business
1201 Western Ave Ste 425, Seattle, WA 98101
(206) 957-2234  
Seattle Magazine Write review for this local business
1505 Western Ave Ste 500, Seattle, WA 98101
(206) 284-1750  
Champ Adult Video & Magazine Write review for this local business
1510 1st Ave, Seattle, WA 98101
(206) 624-1784  
Northwest Fly Fishing Write review for this local business
600 1st Ave Ste 202A, Seattle, WA 98104
(206) 667-9359  
Earthwalkers Magazine Write review for this local business
Seattle, WA 98121
(206) 280-2288  
Grist Magazine Write review for this local business
710 2nd Ave Ste 860, Seattle, WA 98104
(206) 876-2020  
Jen TV Inc Write review for this local business
316 Maynard Ave S Ste 112C, Seattle, WA 98104
(206) 624-5777  
Horizon Air Magazine Write review for this local business
2701 1st Ave Ste 250, Seattle, WA 98121
(206) 441-5871  
Squash Magazine Write review for this local business
600 1st Ave Ste 500, Seattle, WA 98104
(206) 748-0085  
Coast To Coast Write review for this local business
1818 Westlake Ave N Ste 420, Seattle, WA 98109
(206) 283-9545  
Half Price Books Write review for this local business
115 Belmont Ave E, Seattle, WA 98102
(206) 267-7777  
Colors Write review for this local business
1319 Dexter Ave N, Seattle, WA 98109
(206) 444-9251  
Foot & Ankle International Write review for this local business
2517 Eastlake Ave E Ste 200, Seattle, WA 98102
(206) 652-4120  
Seattles Child Write review for this local business
511 2nd Ave W, Seattle, WA 98119
(206) 441-0191  
Cleaning Business Magazine Write review for this local business
3693 E Marginal Way S, Seattle, WA 98134
(206) 622-4241  
Sea Kayaker Write review for this local business
6012 Seaview Ave NW, Seattle, WA 98107
(206) 789-6413  
48 Degrees North Write review for this local business
6327 Seaview Ave NW, Seattle, WA 98107
(206) 789-7350  
Pleiades Press Write review for this local business
4112 Corliss Ave N, Seattle, WA 98103
(206) 632-5261  
Parts & People Northwest Edition Write review for this local business
7353 35th Ave SW, Seattle, WA 98126
(206) 935-3336  
Dcd Incorporated Write review for this local business
600 N 36th St Ste 303, Seattle, WA 98103
(206) 428-6195  
Half Price Books Write review for this local business
4709 Roosevelt Way NE, Seattle, WA 98105
(206) 547-7859  
Edible Seattle Write review for this local business
1752 NW Market St, Seattle, WA 98107
(206) 605-9005  
Northwest Yachting Magazine Write review for this local business
7342 15th Ave NW, Seattle, WA 98117
(206) 789-8116  
Northwest Runner Magazine Write review for this local business
7400 Sand Point Way NE, Seattle, WA 98115
(206) 527-5301  
American Family Magazine Write review for this local business
1332 NE 62nd St, Seattle, WA 98115
(206) 527-4417  
Get contact information from a few different magazine publishers and set up appointments. Take note if the professional is timely, accommodating, and friendly. Ask to take a tour of the facility, and inquire as to specific services offered. Make sure the magazine specializes in the type of goals your corporation, organization, or institution holds dear. If you decide to advertise in a weekly or monthly magazine, choose one that reaches your marketing demographic, such as fashion, art, financing, prevention, business plans, sales, special interest, women, men, corporate, finance, photographs, or art. Find out if the magazine publisher is nationwide or local, and if it has any business affiliations. Do your research and decide which type and design of magazine advertising your business or company would benefit most from, whether an online entity or hard copy, and then narrow your search down accordingly. Stick to your budget above all, but also make sure you choose a reputable magazine publisher—one that is truly respected in the business with many years of experience. Before choosing a magazine publisher for your corporation or company's custom corporate marketing campaign, consider your target market, location, subscriptions, custom services, online demographic, and circulation of the advertising. Ask to see a portfolio of previous work to ensure consistency of style. This will help you decide whether the magazine publisher is the right one for you. Get rate quotes in writing before committing to a publisher. If you need back issues of current or past weekly or monthly magazines, contact the magazine directly.


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