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Dex Media
Providing Quality Service & Reporting. Let Us Help Build Your Business
Questions to Ask an Advertising Agency Offering Direct Mail

Effective, smart and cost-efficient advertising is a necessary tool for any business. A qualified agency will be able to come up with a creative direct mailing campaign to inform customers about your products and services. An example of material that is mailed includes coupons, catalogues, brochures and more. Here are some questions to ask an agency interested in creating advertisements to be sent to customers through the mail.

  • What different advertising techniques do you use when creating a direct mailing?
    An agency with experience in direct mailing should have a portfolio of past work to show you the different creative ideas they use to create an effective campaign. The first step is typically creating a target market list to send the promotions to and then begin the design process. Different mailings include flyers, newspaper inserts, postcards and more.

  • How much will a direct mail marketing campaign cost?
    Determine how much of a budget you have for advertisements and how much money you would like to commit to direct mailing. An agency should be able to give you an accurate quote for how much it will cost to create a list of customers to target, design the mail to be sent and to distribute the materials. Direct mailings are typically a cheaper form of advertising than many other options such as radio or television commercials.

  • How do you measure the success of the mailing campaign?
    Most agencies will follow up with their promotional campaign by tracking responses, inquiries and used coupons that were sent out. Determining the effectiveness of a campaign is critical for making smart advertising decisions in the future for your business.
  • Direct Marketing Association
    Find out the latest information and industry standards for direct mail marketing for different types of businesses. See how you can benefit from using direct mail marketing services.
    Write review for this local business

    STANDARD LISTINGS:   ADVERTISING-DIRECT-MAIL IN/NEAR SANTA ROSA
    Careful Design Direct Mail Pro Write review for this local business
    531 Scudero Circle, Pittsburg, CA 94565
    (925) 439-8023  
    We are a locally based full service direct mail production company serving the needs of direct mail users. We are an industry leader with quality, speed, teamwork, innovation, excellence, honesty, reliability and proven track record.
    Adworks Write review for this local business
    19925 Stevens Creek Blvd., Cupertino, CA 95014
    (408) 725-7165  
    For all your discount savings and mailing list Santa Rosa needs. Contact us for all your advertising and marketing promotions Santa Rosa.
    Ad-Vantage Marketing Write review for this local business
    455 Tesconi Cir, Santa Rosa, CA 95401
    (707) 578-8700  
    American Directory Company Write review for this local business
    2132 Smoketree Ct, Santa Rosa, CA 95403
    (707) 526-5133  
    Melo Mail Write review for this local business
    3253 Santa Rosa Ave, Santa Rosa, CA 95407
    (707) 578-0880  
    Direct Mailing Systems Write review for this local business
    565 Martin Ave, Rohnert Park, CA 94928
    (707) 584-4884  
    Deluxe Marketing Inc Write review for this local business
    5430 Commerce Blvd, Rohnert Park, CA 94928
    (707) 584-9901  
    Coupon Spree Write review for this local business
    21 Sunnyslope Ct, Petaluma, CA 94952
    (707) 763-2799  
    Money Mailer of North Sf Bay Write review for this local business
    6 C St, Petaluma, CA 94952
    (415) 459-0801  
    Leonard Marketing Write review for this local business
    561 Skyranch Rd, Petaluma, CA 94954
    (707) 781-7069  
    AMS Marketing & Sales Write review for this local business
    1336 Oak Ave Ste C, Saint Helena, CA 94574
    (707) 967-4800  
    Bothwell Marketing Write review for this local business
    651 1st St W Ste M, Sonoma, CA 95476
    (707) 939-8800  
    Val -Pak Bay Area Inc. Write review for this local business
    1051 Broadway Ste H, Sonoma, CA 95476
    (707) 939-1035  
    Zenith Instant Printing Write review for this local business
    1419 Grant Ave, Novato, CA 94945
    (415) 897-0454  
    Unique Mailing Systems Write review for this local business
    860 Napa Valley Corporate Way Ste D, Napa, CA 94558
    (707) 257-3597  
    NAPA Valley Marketplace Write review for this local business
    605 Trancas St Ste A, Napa, CA 94558
    (707) 226-2474  
    On Demand Direct Mail Write review for this local business
    630 Airpark Rd Ste D, Napa, CA 94558
    (707) 257-7551  
    Applied Dm Research Inc Write review for this local business
    2 Commercial Blvd Ste 201A, Novato, CA 94949
    (415) 884-9902  
    Main Gate Marketing Write review for this local business
    16 Digital Dr, Novato, CA 94949
    (415) 382-8780  
    Goodman Marketing Write review for this local business
    4340 Redwood Hwy Ste 52, San Rafael, CA 94903
    (415) 507-9060  
    Fleming Byrum CPA Write review for this local business
    321 San Anselmo Ave, San Anselmo, CA 94960
    (415) 457-1700  
    Guerilla Pr Write review for this local business
    10 School St, Fairfax, CA 94930
    (415) 456-1285  
    Strahm Communications Write review for this local business
    3000 Kerner Blvd, San Rafael, CA 94901
    (415) 459-5409  
    Mch Partners Write review for this local business
    817 4th St, San Rafael, CA 94901
    (415) 456-0122  

    The field of direct mail advertising is rather large nowadays. A lot of this is due to the vast array of retail catalogue, coupon booklet, magazine promotion, and political campaign mail being sent out. With so much advertising, there is a great need for professionals to work in this industry. When working for an agency that focuses on ways to advertise effectively, you need to understand what methods actually work. This way, all of the newspapers, magazines, postcards and letters being sent out are not simply wasted.

    Depending on what part of the direct mail advertising industry you work in, there is a lot of competition. For example, while some people are involved with creating the ads for business and brand promotion, others are responsible for sending them out via direct mail. If you are a worker who sends out coupons for cheap retail goods or a weekly flyer pertaining to the local grocery market, then you will need some training. However, if you are in the field of creating the catalogue or brochure advertisements, then you will likely need a degree in design or advertising. A lot goes into the print style, list arrangements, font, pictures and colors on advertisements.

    When working in this direct mail field, you may get involved with individuals that manage campaign flyers, work at ad agency locations, write for the local newspaper, as well as specialists that deal with the cost of direct mail advertisements. This is a massive industry that involves a number of workers.



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