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Questions to Ask an Advertising Agency Offering Direct Mail

Effective, smart and cost-efficient advertising is a necessary tool for any business. A qualified agency will be able to come up with a creative direct mailing campaign to inform customers about your products and services. An example of material that is mailed includes coupons, catalogues, brochures and more. Here are some questions to ask an agency interested in creating advertisements to be sent to customers through the mail.

  • What different advertising techniques do you use when creating a direct mailing?
    An agency with experience in direct mailing should have a portfolio of past work to show you the different creative ideas they use to create an effective campaign. The first step is typically creating a target market list to send the promotions to and then begin the design process. Different mailings include flyers, newspaper inserts, postcards and more.

  • How much will a direct mail marketing campaign cost?
    Determine how much of a budget you have for advertisements and how much money you would like to commit to direct mailing. An agency should be able to give you an accurate quote for how much it will cost to create a list of customers to target, design the mail to be sent and to distribute the materials. Direct mailings are typically a cheaper form of advertising than many other options such as radio or television commercials.

  • How do you measure the success of the mailing campaign?
    Most agencies will follow up with their promotional campaign by tracking responses, inquiries and used coupons that were sent out. Determining the effectiveness of a campaign is critical for making smart advertising decisions in the future for your business.
  • Direct Marketing Association
    Find out the latest information and industry standards for direct mail marketing for different types of businesses. See how you can benefit from using direct mail marketing services.
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    RMS Direct Inc. Write review for this local business
    5331 Derry Ave Ste N, Agoura Hills, CA 91301
    (818) 707-2625  
    For a smart solution to your advertising needs, consider exploring the world of direct Mail Advertising in Santa Barbara. With our Direct Mail options, you'll reach residential and commercial areas and amplify business with mailing coupons, brochures, flyers, postcards, and magazine catalogs.
    Help-U-Mail Write review for this local business
    14458 Ventura Blvd, Sherman Oaks, CA 91423
    (800) 553-2123  
    Specializes in direct mail advertising for business marketing. National direct mail and mailing lists and postcard design. Over 27 years experience. We have over 300 million U.S. households and 16 million businesses to select.
    Palmer Addressing & Mailing Co
    1 review: *****
    2711 S Robertson Blvd, Los Angeles, CA 90034
    (310) 204-1988 Write review for this local business

    "Its wonderful to get such high quality service from a smaller family run business. LA is a big place so its wonderful to find professional service from a "little guy". During the past six years, they have always gone the extra mile to make sure my jobs are fulfilled correctly ..."
    Statlistics Inc Write review for this local business
    374 Poli St Ste 206, Ventura, CA 93001
    (805) 652-1147  
    Acculist USA Write review for this local business
    4480 Market St Ste 804, Ventura, CA 93003
    (805) 644-1966  
    Ascom Hasler Mailing Systems & Supplies Write review for this local business
    5757 Olivas Park Dr Unit Q, Ventura, CA 93003
    (805) 658-9123  
    City Shopper Write review for this local business
    260 Maple Ct, Ventura, CA 93003
    (805) 650-3520  
    Mail Manager Write review for this local business
    5124 Ralston St, Ventura, CA 93003
    (805) 642-0072  
    Ci Partners Direct Write review for this local business
    4484 Market St Ste 302, Ventura, CA 93003
    (805) 639-4142  
    Acculist Inc Write review for this local business
    2140 Eastman Ave Ste 105, Ventura, CA 93003
    (805) 644-1659  
    Business Mailing Center Write review for this local business
    1000 Del Norte Blvd, Oxnard, CA 93030
    (805) 604-1766  
    Custom Mailing Solutions Write review for this local business
    305 Bernoulli Cir, Oxnard, CA 93030
    (805) 981-1325  
    Monty & Pat Roberts Inc Write review for this local business
    240 E Highway 246, Buellton, CA 93427
    (805) 688-6149  
    Five Two Eight Zero Write review for this local business
    2451 Eastman Ave, Oxnard, CA 93030
    (805) 485-0900  
    Golden State Systems-Copier & Mailing Systems Write review for this local business
    671 Via Alondra, Camarillo, CA 93012
    (805) 484-3957  
    Market Scan Write review for this local business
    811 Camarillo Springs Rd Ste B, Camarillo, CA 93012
    (805) 389-0968  
    Ron Mcfaden Write review for this local business
    4213 Granadilla Dr, Moorpark, CA 93021
    (805) 523-7238  
    A Mail'n List Co 4 U Write review for this local business
    15618 Tierra Rejada Rd, Moorpark, CA 93021
    (805) 517-1415  
    Mail Prep Write review for this local business
    679 San Doval Pl, Thousand Oaks, CA 91360
    (805) 493-1618  
    Marty's Hobbies Write review for this local business
    1728 N Moorpark Rd, Thousand Oaks, CA 91360
    (805) 497-3664  
    Image Direct Sales LLC Write review for this local business
    25 Rolling Oaks Dr, Westlake Village, CA 91361
    (805) 778-9178  
    Martin Worldwide Write review for this local business
    2475 Townsgate Rd, Westlake Village, CA 91361
    (805) 230-2407  
    Money Mailer Write review for this local business
    143 Triunfo Canyon Rd, Westlake Village, CA 91361
    (805) 379-9628  

    The field of direct mail advertising is rather large nowadays. A lot of this is due to the vast array of retail catalogue, coupon booklet, magazine promotion, and political campaign mail being sent out. With so much advertising, there is a great need for professionals to work in this industry. When working for an agency that focuses on ways to advertise effectively, you need to understand what methods actually work. This way, all of the newspapers, magazines, postcards and letters being sent out are not simply wasted.

    Depending on what part of the direct mail advertising industry you work in, there is a lot of competition. For example, while some people are involved with creating the ads for business and brand promotion, others are responsible for sending them out via direct mail. If you are a worker who sends out coupons for cheap retail goods or a weekly flyer pertaining to the local grocery market, then you will need some training. However, if you are in the field of creating the catalogue or brochure advertisements, then you will likely need a degree in design or advertising. A lot goes into the print style, list arrangements, font, pictures and colors on advertisements.

    When working in this direct mail field, you may get involved with individuals that manage campaign flyers, work at ad agency locations, write for the local newspaper, as well as specialists that deal with the cost of direct mail advertisements. This is a massive industry that involves a number of workers.

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