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Dex Media
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Questions to Ask an Advertising Agency Offering Direct Mail

Effective, smart and cost-efficient advertising is a necessary tool for any business. A qualified agency will be able to come up with a creative direct mailing campaign to inform customers about your products and services. An example of material that is mailed includes coupons, catalogues, brochures and more. Here are some questions to ask an agency interested in creating advertisements to be sent to customers through the mail.

  • What different advertising techniques do you use when creating a direct mailing?
    An agency with experience in direct mailing should have a portfolio of past work to show you the different creative ideas they use to create an effective campaign. The first step is typically creating a target market list to send the promotions to and then begin the design process. Different mailings include flyers, newspaper inserts, postcards and more.

  • How much will a direct mail marketing campaign cost?
    Determine how much of a budget you have for advertisements and how much money you would like to commit to direct mailing. An agency should be able to give you an accurate quote for how much it will cost to create a list of customers to target, design the mail to be sent and to distribute the materials. Direct mailings are typically a cheaper form of advertising than many other options such as radio or television commercials.

  • How do you measure the success of the mailing campaign?
    Most agencies will follow up with their promotional campaign by tracking responses, inquiries and used coupons that were sent out. Determining the effectiveness of a campaign is critical for making smart advertising decisions in the future for your business.
  • Direct Marketing Association
    Find out the latest information and industry standards for direct mail marketing for different types of businesses. See how you can benefit from using direct mail marketing services.
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    Adworks
    For all your discount savings and mailing list Salinas needs. Contact us for all your advertising and marketing promotions Salinas.
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    STANDARD LISTINGS:   ADVERTISING-DIRECT-MAIL IN/NEAR SALINAS
    Careful Design Direct Mail Pro Write review for this local business
    531 Scudero Circle, Pittsburg, CA 94565
    (925) 439-8023  
    We are a locally based full service direct mail production company serving the needs of direct mail users. We are an industry leader with quality, speed, teamwork, innovation, excellence, honesty, reliability and proven track record.
    Coastal Mailing Write review for this local business
    591 Brunken Ave Ste F, Salinas, CA 93901
    (831) 422-2418  
    Coastal Mailing Write review for this local business
    11 San Ramon Cir Apt 2, Salinas, CA 93901
    (831) 753-1149  
    All American Mailing Inc Write review for this local business
    591 Brunken Ave Ste F, Salinas, CA 93901
    (831) 320-6938  
    West Wind Marketing Inc Write review for this local business
    217 Stanyan St, Salinas, CA 93907
    (831) 676-0350  
    Automated Mailing Service Write review for this local business
    220 Dela Vina Ave, Monterey, CA 93940
    (831) 373-1312  
    Xoxor Write review for this local business
    1025 Water St, Santa Cruz, CA 95062
    (831) 426-6186  
    Sir Speedy Printing Centers Write review for this local business
    16500 Monterey St Ste 100, Morgan Hill, CA 95037
    (408) 776-8700  
    Beasley Direct and Online Marketing, Inc. Write review for this local business
    15227 Perry Lane, Morgan Hill, CA 95037
    (408) 782-0046  
    Computer Business Services Write review for this local business
    6472 Camden Ave Ste 106, San Jose, CA 95120
    (408) 268-1990  
    Complete Mailing Service Write review for this local business
    108 Dubois St, Santa Cruz, CA 95060
    (831) 425-5556  
    Resolution Choices Write review for this local business
    5663 Beswick Dr, San Jose, CA 95123
    (408) 622-6923  
    Sumner Mailing Equipment Write review for this local business
    3150 Almaden Expy, San Jose, CA 95118
    (408) 448-0202  
    Sumner Mailing Equipment Write review for this local business
    4820 Harwood Rd Ste 100, San Jose, CA 95124
    (408) 448-0202  
    Sunrise Digital Strategies Write review for this local business
    128 Vista Del Monte, Los Gatos, CA 95030
    (408) 356-6918  
    Money Mailer of North San Jose Write review for this local business
    1229 Bracebridge Ct, Campbell, CA 95008
    (408) 378-6600  
    Catapult Direct Write review for this local business
    1700 Winchester Blvd Ste 200, Campbell, CA 95008
    (408) 369-8115  
    First Class Mailing Inc Write review for this local business
    2175 Stone Ave Ste 1, San Jose, CA 95125
    (408) 947-7100  
    Coakley Heagerty Write review for this local business
    1165 Lincoln Ave, San Jose, CA 95125
    (408) 995-0600  
    I Dzyne Write review for this local business
    1191 Lincoln Ave, San Jose, CA 95125
    (408) 278-8900  
    Three Marketeers Advertising Inc. Write review for this local business
    785 The Alameda, San Jose, CA 95126
    (408) 293-3233  
    A & A Distribution Inc Write review for this local business
    1780 Rogers Ave, San Jose, CA 95112
    (408) 436-2300  
    Valpak of San Jose Write review for this local business
    4010 Moorpark Ave Ste 118, San Jose, CA 95117
    (800) 550-5025  

    The field of direct mail advertising is rather large nowadays. A lot of this is due to the vast array of retail catalogue, coupon booklet, magazine promotion, and political campaign mail being sent out. With so much advertising, there is a great need for professionals to work in this industry. When working for an agency that focuses on ways to advertise effectively, you need to understand what methods actually work. This way, all of the newspapers, magazines, postcards and letters being sent out are not simply wasted.

    Depending on what part of the direct mail advertising industry you work in, there is a lot of competition. For example, while some people are involved with creating the ads for business and brand promotion, others are responsible for sending them out via direct mail. If you are a worker who sends out coupons for cheap retail goods or a weekly flyer pertaining to the local grocery market, then you will need some training. However, if you are in the field of creating the catalogue or brochure advertisements, then you will likely need a degree in design or advertising. A lot goes into the print style, list arrangements, font, pictures and colors on advertisements.

    When working in this direct mail field, you may get involved with individuals that manage campaign flyers, work at ad agency locations, write for the local newspaper, as well as specialists that deal with the cost of direct mail advertisements. This is a massive industry that involves a number of workers.



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