Wholesalers and distributors of beer and ale may contract with restaurants, clubs, pubs, and bars to come up with regular schedules of shipment and delivery. Owners can pick and choose the most popular items that sell in their establishments and order plenty to stock up, such as reds, lagers, pilsners, stouts, and porters. Since other wholesalers operate as grocery store warehouses, they sell bulk beer and ale in cases, kegs, and glass bottles to the general public.
Many beer and ale wholesalers can be found on the web. Their sites may list all the different kinds of brews they sell, from cask and pale ale to lambic and dark or light wheat ale. The site may be categorized by imported or domestic, or by popular buys. They may also sell kegs, taps, and even the ingredients for customers to make their own beer, such as barley, hops, and malt.
Customers may have access to investor news, community outreach programs, product catalogs, and volume pricing information. Wholesalers typically offer shipping and delivery of their products as well. Virtual assistance may be available, but there's always a toll free number to call for additional help. Order tracking is another service wholesalers may offer, so customers know where their alcohol cases, kegs, bottles, and taps are at all times in the shipping process.
The beer, lager, and ale wholesaling industry is a competitive one, with many businesses competing for your business. They may separate themselves by developing a niche or specialty product, such as microbrews. Before you drink your next beer or ale, think about where it came from and the process it took to get there.