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Questions to Ask an Advertising Agency Offering Direct Mail

Effective, smart and cost-efficient advertising is a necessary tool for any business. A qualified agency will be able to come up with a creative direct mailing campaign to inform customers about your products and services. An example of material that is mailed includes coupons, catalogues, brochures and more. Here are some questions to ask an agency interested in creating advertisements to be sent to customers through the mail.

  • What different advertising techniques do you use when creating a direct mailing?
    An agency with experience in direct mailing should have a portfolio of past work to show you the different creative ideas they use to create an effective campaign. The first step is typically creating a target market list to send the promotions to and then begin the design process. Different mailings include flyers, newspaper inserts, postcards and more.

  • How much will a direct mail marketing campaign cost?
    Determine how much of a budget you have for advertisements and how much money you would like to commit to direct mailing. An agency should be able to give you an accurate quote for how much it will cost to create a list of customers to target, design the mail to be sent and to distribute the materials. Direct mailings are typically a cheaper form of advertising than many other options such as radio or television commercials.

  • How do you measure the success of the mailing campaign?
    Most agencies will follow up with their promotional campaign by tracking responses, inquiries and used coupons that were sent out. Determining the effectiveness of a campaign is critical for making smart advertising decisions in the future for your business.
  • Direct Marketing Association
    Find out the latest information and industry standards for direct mail marketing for different types of businesses. See how you can benefit from using direct mail marketing services.
    Write review for this local business

    STANDARD LISTINGS:   ADVERTISING-DIRECT-MAIL IN/NEAR ORLANDO
    Personal Touch Mailing Service Write review for this local business
    129 Drennen Rd, Orlando, FL 32806
    (407) 857-9090  
    Ascom Hasler Write review for this local business
    5125 Adanson St, Orlando, FL 32804
    (407) 628-8181  
    Revs check Write review for this local business
    1185 Ocala Street, Orlando, FL 32805
    (989) 899-9666  
    Valpak of Greater Orlando Write review for this local business
    4403 Vineland Rd Ste B13, Orlando, FL 32811
    (800) 550-5025  
    Advo Inc Write review for this local business
    7651 Southland Blvd, Orlando, FL 32809
    (407) 856-3300  
    Coast Write review for this local business
    2345 Sand Lake Rd, Orlando, FL 32809
    (407) 816-3620  
    Action Mail Services Inc Write review for this local business
    2441 Orlando Central Pkwy, Orlando, FL 32809
    (407) 855-9277  
    Ml Jordan Write review for this local business
    905 Lake Lily Drive Suite 437, Maitland, FL 32751
    (407) 401-1632  
    Mail Unlimited Inc Write review for this local business
    4607 Metric Dr, Winter Park, FL 32792
    (407) 657-9333  
    Direct One Inc Write review for this local business
    7201 Sandscove Ct, Winter Park, FL 32792
    (407) 677-0146  
    Best Marketing Inc Write review for this local business
    352 W Melody Ln, Casselberry, FL 32707
    (407) 331-9400  
    List Management Services Inc Write review for this local business
    5728 Major Blvd Ste 650, Orlando, FL 32819
    (407) 876-5544  
    Best of Orlando Write review for this local business
    260 Maitland Ave Ste 2000, Altamonte Springs, FL 32701
    (407) 644-4611  
    Enagic USA Inc Write review for this local business
    8803 Futures Dr, Orlando, FL 32819
    (407) 601-5963  
    Righter Communications Write review for this local business
    498 Palm Springs Dr, Altamonte Springs, FL 32701
    (407) 261-9001  
    C4 Connections Write review for this local business
    7550 Futures Dr, Orlando, FL 32819
    (407) 352-2950  
    Multimedia Inc Write review for this local business
    7061 Grand National Dr Ste 127, Orlando, FL 32819
    (407) 903-5000  
    Marker Infocomm Inc Write review for this local business
    550 Northlake Blvd Ste 1004, Altamonte Springs, FL 32701
    (407) 754-9000  
    Worldwide Customers Inc Write review for this local business
    2516 Tall Maple Loop, Ocoee, FL 34761
    (407) 905-9477  
    National Mail Marketing Write review for this local business
    860 Bentley Green Cir, Winter Springs, FL 32708
    (407) 359-8989  
    Metro Mailing Write review for this local business
    2098 Sprint Blvd, Apopka, FL 32703
    (407) 814-0376  
    Florida Direct Marketing Systems Write review for this local business
    719 Commerce Cir, Longwood, FL 32750
    (407) 831-0400  
    Seminole Work Opportunity Program Write review for this local business
    1095 Belle Ave, Winter Springs, FL 32708
    (407) 699-4419  
    Telenet Write review for this local business
    14030 Weymouth Run, Orlando, FL 32828
    (559) 665-1510  

    The field of direct mail advertising is rather large nowadays. A lot of this is due to the vast array of retail catalogue, coupon booklet, magazine promotion, and political campaign mail being sent out. With so much advertising, there is a great need for professionals to work in this industry. When working for an agency that focuses on ways to advertise effectively, you need to understand what methods actually work. This way, all of the newspapers, magazines, postcards and letters being sent out are not simply wasted.

    Depending on what part of the direct mail advertising industry you work in, there is a lot of competition. For example, while some people are involved with creating the ads for business and brand promotion, others are responsible for sending them out via direct mail. If you are a worker who sends out coupons for cheap retail goods or a weekly flyer pertaining to the local grocery market, then you will need some training. However, if you are in the field of creating the catalogue or brochure advertisements, then you will likely need a degree in design or advertising. A lot goes into the print style, list arrangements, font, pictures and colors on advertisements.

    When working in this direct mail field, you may get involved with individuals that manage campaign flyers, work at ad agency locations, write for the local newspaper, as well as specialists that deal with the cost of direct mail advertisements. This is a massive industry that involves a number of workers.



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