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Terms Related to Magazine Publishers
The following are some terms that are related to magazine publishers:

Audience: A magazine’s audience refers to how many people are exposed to it. Just because someone is part of a magazine’s audience does not necessarily mean that that person actually read the publication.

Bulk Circulation: Bulk circulation refers to one individual who receives two or more copies of a single issue of a magazine. These copies are then sold or otherwise distributed to other people.

Circulation: Circulation refers to how many copies of a magazine are sent out by the publisher. This is not a guaranteed number.

Composition: The composition of a magazine is its demographic profile. For example, many publications containing household cleaning tips and recipes have a demographic made up mostly of older women who are probably also mothers.

Controlled Circulation: A magazine’s controlled circulation refers to the issues it send out to individuals free of charge. These individuals are voluntary recipients of the subscription.

Duplication: Duplication refers to how many of the same people have subscriptions to similar magazines. For example, a girl who subscribes to a different teen fashion magazines and a literary publication is a duplication.

Net Paid Circulation: Net paid circulation is the number of printed magazines that have been paid for. This refers to both subscriptions and the sales that occur at newsstands and in bookstores.

Rate Base: Rate base is a method of determining the cost for a company to run an ad in a magazine. Rate base is dependent on the periodical’s circulation, which is not necessarily a guaranteed number.

Single Copy Sales: Single copy sales refer to the print copies of a magazine that are sold at newsstands, in bookstores, and through other retailers. Subscriptions are not factored into this tally.

Split Run: Split run refers to a technique used by magazine publishers in which a single issue has two different sets of advertisements. This means that the advertisements that one subscriber views may be different than those viewed by another.

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STANDARD LISTINGS:   MAGAZINE-PUBLISHERS IN/NEAR OAK HARBOR
Northwest Dive News Write review for this local business
288 E Fakkema Rd, Oak Harbor, WA 98277
(360) 679-2624  
Lenswork Publishing Write review for this local business
909 3rd St, Anacortes, WA 98221
(360) 588-1343  
Puget Sound Backyard Birds & Habitat Write review for this local business
Freeland, WA 98249
(206) 910-3890  
Townsend Letter Write review for this local business
911 Tyler St, Port Townsend, WA 98368
(360) 385-6021  
Strategic News Service Write review for this local business
1969 Po Box, Friday Harbor, WA 98250
(360) 378-1023  
At Home Publications Write review for this local business
276 Salmonberry Ln, Friday Harbor, WA 98250
(360) 378-4331  
Paper Jam Publishing Write review for this local business
435 Po Box, Eastsound, WA 98245
(360) 376-3200  
Cities Go Green Write review for this local business
1155 N State St Ste 510, Bellingham, WA 98225
(360) 306-8101  
New Age Retailer Magazine Write review for this local business
119 N Commercial St Ste 560, Bellingham, WA 98225
(360) 676-0789  
Primerica Financial Write review for this local business
1313 E Maple St, Bellingham, WA 98225
(360) 685-4239  
Hometown Values Coupon Magazine Write review for this local business
303 91st Ave NE Ste E, Lake Stevens, WA 98258
(206) 261-0752  
Field & Stream Write review for this local business
300 E Bellis Fair Pkwy, Bellingham, WA 98226
(360) 756-1090  
Buy and Sell Magazine Write review for this local business
808 134th St SW, Everett, WA 98204
(425) 245-0199  
Half Price Books Write review for this local business
1321 SE Everett Mall Way Ste A, Everett, WA 98208
(425) 290-9924  
Animals Northwest Write review for this local business
13502 61st Ave SE, Everett, WA 98208
(425) 772-7374  
The Womans Number One Write review for this local business
22727 Highway 99 Ste 205, Edmonds, WA 98026
(425) 778-9241  
RV Life Magazine Write review for this local business
18717 76th Ave W, Lynnwood, WA 98037
(425) 775-2911  
A Squared Magazine Write review for this local business
16825 48th Ave W, Lynnwood, WA 98037
(425) 361-7403  
Fido Friendly Inc Write review for this local business
16825 48th Ave W Ste 143, Lynnwood, WA 98037
(425) 361-7688  
Mukilteo Tribune Write review for this local business
127 Avenue C, Snohomish, WA 98290
(425) 258-9307  
Tm Top Magazine L L C Write review for this local business
20728 Highway 99, Lynnwood, WA 98036
(425) 293-0995  
Agc Magazine Write review for this local business
10510 8th Ave NW, Seattle, WA 98177
(206) 262-9737  
Outdoors NW Magazine Write review for this local business
10312 Wallingford Ave N, Seattle, WA 98133
(206) 418-0747  
Warrior Magazines A Nonprofit Corportation Write review for this local business
17522 19th Ct NE, Seattle, WA 98155
(206) 412-5061  
Photomedia Magazine & World In Focus Write review for this local business
19019 Corliss Ave N, Seattle, WA 98133
(206) 364-7068  
Get contact information from a few different magazine publishers and set up appointments. Take note if the professional is timely, accommodating, and friendly. Ask to take a tour of the facility, and inquire as to specific services offered. Make sure the magazine specializes in the type of goals your corporation, organization, or institution holds dear. If you decide to advertise in a weekly or monthly magazine, choose one that reaches your marketing demographic, such as fashion, art, financing, prevention, business plans, sales, special interest, women, men, corporate, finance, photographs, or art. Find out if the magazine publisher is nationwide or local, and if it has any business affiliations. Do your research and decide which type and design of magazine advertising your business or company would benefit most from, whether an online entity or hard copy, and then narrow your search down accordingly. Stick to your budget above all, but also make sure you choose a reputable magazine publisher—one that is truly respected in the business with many years of experience. Before choosing a magazine publisher for your corporation or company's custom corporate marketing campaign, consider your target market, location, subscriptions, custom services, online demographic, and circulation of the advertising. Ask to see a portfolio of previous work to ensure consistency of style. This will help you decide whether the magazine publisher is the right one for you. Get rate quotes in writing before committing to a publisher. If you need back issues of current or past weekly or monthly magazines, contact the magazine directly.


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