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Advertising Radio

Selling radio advertisements through a local agency is a fantastic sales position that allows a salesperson to talk with business owners on a daily basis. In radio marketing - online and offline commercials - the consumer is looking for someone to give their message some airtime. A salesperson should understand the needs of the customer, and provide them with a spot on the most profitable station - assuming they can afford the potentially high cost of the campaign.

The salesperson has a difficult job because the field is competitive. Basic sales training is important. Networking, understanding a client's target market, and being able to close the deals is of huge importance. They must also work with advertisers in creating a script that will be read to a live audience. Sometimes using a catchy jingle sung by someone with a great voice can be effective. Other times, commercials could be more serious and professional. It all depends on what the sponsor wants and what the station approves of.

Some radio salespersons will sell advertisements for satellite or online channels. This allows the customer to expand the reach of their message to possibly even a global market. Getting hired for a job such as this requires exceptional customer service, time management, organization, and sales skills. Not everyone is qualified, but the high income potential is definitely there for a salesperson that is. The most important thing a radio advertisement salesperson must be able to do is to build relationships with local businesses and keep them happy so they continue buying from them.

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STANDARD LISTINGS:   ADVERTISING-RADIO IN/NEAR NORTHRIDGE
Newport Consignment
1 review: *****
1941 Newport Blvd, Costa Mesa, CA 92627
(949) 650-4670 Write review for this local business

"awful store that is really a junk store..and it smells of dirty shoes and clothes and urine stained furniture.... ..."
Latin Enterprises Write review for this local business
21044 Sherman Way Ste 234, Canoga Park, CA 91303
(800) 260-7274  
Impact Marketing and Promotions Write review for this local business
19236 Cammie Ln, Tarzana, CA 91356
(818) 758-9983  
Newmark Advertising Write review for this local business
15821 Ventura Blvd, Encino, CA 91436
(818) 461-0300  
Sound Adventures Write review for this local business
632 Po Box, Van Nuys, CA 91408
(818) 782-7733  
Albertina Silva DDS Inc Write review for this local business
14649 Victory Blvd, Van Nuys, CA 91411
(818) 779-1663  
Bid4spots Inc Write review for this local business
15821 Ventura Blvd, Encino, CA 91436
(818) 501-4850  
Concept Group The Write review for this local business
Van Nuys, CA 91413
(818) 990-3669  
Radio TV & Advertising Write review for this local business
11440 Chandler Blvd, North Hollywood, CA 91601
(818) 509-3600  
Darian Entertainment Write review for this local business
11012 Ventura Blvd, Studio City, CA 91604
(818) 367-7234  
Canadian Traffic Network Write review for this local business
10452 Bloomfield St, North Hollywood, CA 91602
(818) 763-2464  
Advantage Radio Write review for this local business
26003 Palomita Dr, Valencia, CA 91355
(661) 254-7624  
Westwood One Write review for this local business
25060 Avenue Stanford Ste 100, Valencia, CA 91355
(661) 257-0317  
Sirius Satellite Radio Write review for this local business
7175 Willoughby Ave, Los Angeles, CA 90046
(323) 851-7582  
Orca Design & Manufacturing Corp Write review for this local business
2936 Triunfo Canyon Rd, Agoura Hills, CA 91301
(818) 735-0477  
M 3 Telecom Write review for this local business
11620 Wilshire Blvd, Los Angeles, CA 90025
(310) 477-4080  
Summation Capital LLC Write review for this local business
Agoura Hills, CA 91376
(818) 222-2001  
Furlined LLC Write review for this local business
2803 Colorado Ave, Santa Monica, CA 90404
(310) 496-5060  
Dennis Clark Consulting Inc Write review for this local business
8742 Bonner Dr, Los Angeles, CA 90048
(310) 854-3600  
Spanish Broadcasting System Write review for this local business
10281 W Pico Blvd, Los Angeles, CA 90064
(310) 284-9094  
Lead Bolt Write review for this local business
6380 Wilshire Blvd Ste 1110, Los Angeles, CA 90048
(323) 944-0071  
Mjz Write review for this local business
2201 S Carmelina Ave, Los Angeles, CA 90064
(310) 826-6200  
Oink Ink Radio Write review for this local business
127 Broadway Ste 212, Santa Monica, CA 90401
(310) 395-5444  
Beach House Films Write review for this local business
1314 7th St, Santa Monica, CA 90401
(310) 458-0663  
Sound Advice Radio Production Write review for this local business
1023 Cole Ave, Los Angeles, CA 90038
(323) 462-7505  
When you contact a radio advertising agency, be sure to ask them if they have direct experience making commercials, ad campaigns, and generating publicity amongst the audience you want to target. Airing radio ads is a good way to motivate your target audience. You might find that some of the agencies are able to set up a campaign that not only includes commercials that will get a response from your audience, but also publicity techniques that are free or have very low costs. This might include sponsorships and going on talk shows. You should also ask the agency if they know what radio frequency would most effectively target your audience. Ask them how many years of experience they have. Those with several years of experience might have contacts with broadcast radio networks that will directly target your audience. You should also consider costs when you're picking the radio advertising agency that you want to use. Ask them if they provide written quotes so that you can compare costs. Be sure to ask them where they are located, what hours they keep, and how you can contact them so that you can get in touch with them when you need their services. Obviously you want to choose an agency that makes ads that gets a good response from your target audience, but you should also pay attention to the level of customer service they offer you. Pay attention to the level of courtesy they use when answering your questions. This is a good way to determine how much they value their customers.


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