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Advertising Magazine

The magazine, brochure, periodical and newspaper advertising business can be a complex one. That’s why professionals in this industry must be current on the most effective marketing tools for a certain circulation area and demographic. It’s an advertising agency’s job to design effective print media and advertisements, and make sure they reach the appropriate audience.

One can become a magazine advertising professional after attending college or university, with a focus in marketing. They may take courses in publishing, layout design graphic design and business. These individuals should be extremely creative, able to think on the spot and come up with catchy slogans, pictures and layouts that grab readers’ attention.

After an internship, they can work for large or small specialty advertising agencies that can further give them the experience needed to design effective ads, which pull the cover, classifieds and articles together. Rates vary by advertising agency, along with how many pages the publication is and what type of paper is used. Some fashion magazines feature lots of glossy, colorful print ads, while other simple brochures for local organizations may be more subdued with cheaper printing expenses.

Clients looking for magazine or brochure advertising firms can call the company directly or visit the website for more information on services. They may then meet with an agent in person to go over ideas. Anyone operating in the marketing industry should have a broad knowledge as to what types of ads are effective at targeting specific readers, which may lead to increased sales of the products being advertised. Whether for fashion or sports magazines, advertising representatives can outline portfolio estimates and quotes, turnaround times, mailing and suggested marketing tactics for their clients.

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Ace Publication & Design Write review for this local business
17611 Chase St, Northridge, CA 91325
(818) 344-6257  
CitiPrint Write review for this local business
7915 Gloria Avenue, Van Nuys, CA 91406
(818) 666-0944  
Smuckler Group The Write review for this local business
4810 Almidor Ave, Woodland Hills, CA 91364
(818) 222-2043  
El Aviso De Ocasion Inc Write review for this local business
12970 Branford St, Pacoima, CA 91331
(818) 767-0537  
Community Publications Inc. Write review for this local business
5924 E Los Angeles Ave, Simi Valley, CA 93063
(805) 581-9977  
Tolucan Times Write review for this local business
10701 Riverside Dr Ste A, North Hollywood, CA 91602
(818) 762-2171  
Pennysaver Write review for this local business
1494 Madera Rd, Simi Valley, CA 93065
(805) 426-6200  
All America Distributors Write review for this local business
8060 Melrose Ave Ste 210, Los Angeles, CA 90046
(323) 653-8060  
In Mag Com Write review for this local business
1419 N Poinsettia Pl, Los Angeles, CA 90046
(323) 874-5726  
Image Publishing Write review for this local business
11925 Wilshire Blvd Ste 221, Los Angeles, CA 90025
(310) 312-4884  
Miller Publishing Group Write review for this local business
11100 Santa Monica Blvd Ste 600, Los Angeles, CA 90025
(310) 445-3400  
First for Women Write review for this local business
1640 S Sepulveda Blvd, Los Angeles, CA 90025
(310) 575-1162  
Organi Cseo Marketing Write review for this local business
11040 Santa Monica Blvd, Los Angeles, CA 90025
(888) 456-6674  
NuMusicSpin Write review for this local business
20339 Fairweather Street, Canyon Country, CA 91351
(661) 309-2698  
Business Life Write review for this local business
1807 W Glenoaks Blvd Ste 205, Glendale, CA 91201
(818) 240-7088  
Plan A Creative Media Write review for this local business
2345 Westwood Blvd, Los Angeles, CA 90064
(310) 446-2152  
Privilege Publishing Write review for this local business
2425 Olympic Blvd, Santa Monica, CA 90404
(310) 285-1200  
Design Journal Write review for this local business
1720 20th St Ste 201, Santa Monica, CA 90404
(310) 394-4394  
805 Living Magazine Write review for this local business
3717 E Thousand Oaks Blvd, Thousand Oaks, CA 91362
(805) 413-1141  
Brides Magazine Write review for this local business
9100 Wilshire Blvd, Beverly Hills, CA 90212
(310) 205-7600  
House Beautiful Write review for this local business
3000 Ocean Park Blvd Ste 2012, Santa Monica, CA 90405
(310) 664-2870  
Grace Entertainment Marketing Write review for this local business
937 N Citrus Ave, Los Angeles, CA 90038
(323) 468-4000  
The Kosher News Write review for this local business
370 N Fairfax Ave, Los Angeles, CA 90036
(323) 932-7001  
Hollywood Weekly Magazine Write review for this local business
9465 Wilshire Boulevard, Suite 300, Hollywood, CA 90028
(424) 284-4165  
Glendale News-Press Write review for this local business
221 N Brand Blvd, Glendale, CA 91203
(818) 637-3222  
Get contact information from a few different magazine advertising agencies and set up appointments. Take note if the professional is timely, accommodating and friendly. Ask to take a tour of the facility, and inquire as to specific services offered. Make sure the agency specializes in the type of nationwide or local advertising and marketing you need, and the advertising medium you desire, whether banners, billboard ads, promotion display, for sale signs, penny savers, newspapers, classifieds, or daily and weekly publications. If you decide to advertise in a magazine, choose one that reaches your marketing demographic, such as fashion, art, financing, money, sales, private venture, entrepreneur, business, special interest, photographs, art, sales, and facts. Find out if the advertising agency is nationwide or local, and if it has any business affiliations. Do your research and decide which type and design of magazine advertising your business would benefit most from, then narrow your search down accordingly. Stick to your budget above all, but also make sure you choose a reputable outdoor advertising firm—one that is truly respected in the business. Before choosing a magazine ad company for your marketing campaign, consider your target market, location, and circulation of the advertising, whether you want newspapers, classifieds, penny savers, shopper's guides, or daily and weekly publications. Ask to see a portfolio of previous work to ensure consistency of style. This will help you decide whether the advertising agency is the right one for you. Get rate quotes in writing before committing to a magazine advertising company.

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