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Advertising Radio

Selling radio advertisements through a local agency is a fantastic sales position that allows a salesperson to talk with business owners on a daily basis. In radio marketing - online and offline commercials - the consumer is looking for someone to give their message some airtime. A salesperson should understand the needs of the customer, and provide them with a spot on the most profitable station - assuming they can afford the potentially high cost of the campaign.

The salesperson has a difficult job because the field is competitive. Basic sales training is important. Networking, understanding a client's target market, and being able to close the deals is of huge importance. They must also work with advertisers in creating a script that will be read to a live audience. Sometimes using a catchy jingle sung by someone with a great voice can be effective. Other times, commercials could be more serious and professional. It all depends on what the sponsor wants and what the station approves of.

Some radio salespersons will sell advertisements for satellite or online channels. This allows the customer to expand the reach of their message to possibly even a global market. Getting hired for a job such as this requires exceptional customer service, time management, organization, and sales skills. Not everyone is qualified, but the high income potential is definitely there for a salesperson that is. The most important thing a radio advertisement salesperson must be able to do is to build relationships with local businesses and keep them happy so they continue buying from them.

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STANDARD LISTINGS:   ADVERTISING-RADIO IN/NEAR NORTH DAKOTA
Kxpo Radio Station Write review for this local business
856 W 12th St, Grafton, ND 58237
(701) 352-0431  
Kkxl Am-The Fan 1440 Write review for this local business
505 University Ave, Grand Forks, ND 58203
(701) 746-1417  
Radio Works Lake Region Write review for this local business
320 Walnut St W, Devils Lake, ND 58301
(701) 662-1797  
American AG Network Write review for this local business
2501 13th Ave S Ste 201, Fargo, ND 58103
(701) 237-5000  
Sundog Write review for this local business
2000 44th St S Ste 6, Fargo, ND 58103
(701) 235-5525  
Kzzy FM Write review for this local business
320 Walnut St W, Devils Lake, ND 58301
(701) 662-7563  
Clear Channel Radio Write review for this local business
3500 E Rosser Ave, Bismarck, ND 58501
(701) 255-1234  
Kbmw Write review for this local business
605 Dakota Ave Ofc 5, Wahpeton, ND 58075
(701) 642-8747  
Kzzy FM Write review for this local business
318 Walnut St W, Devils Lake, ND 58301
(701) 662-7563  
Clear Channel Radio Write review for this local business
Menoken, ND 58558
(701) 673-3130  
Clear Channel Radio Dbakyyy Y93 Write review for this local business
3500 E Rosser Ave, Bismarck, ND 58501
(701) 258-9393  
When you contact a radio advertising agency, be sure to ask them if they have direct experience making commercials, ad campaigns, and generating publicity amongst the audience you want to target. Airing radio ads is a good way to motivate your target audience. You might find that some of the agencies are able to set up a campaign that not only includes commercials that will get a response from your audience, but also publicity techniques that are free or have very low costs. This might include sponsorships and going on talk shows. You should also ask the agency if they know what radio frequency would most effectively target your audience. Ask them how many years of experience they have. Those with several years of experience might have contacts with broadcast radio networks that will directly target your audience. You should also consider costs when you're picking the radio advertising agency that you want to use. Ask them if they provide written quotes so that you can compare costs. Be sure to ask them where they are located, what hours they keep, and how you can contact them so that you can get in touch with them when you need their services. Obviously you want to choose an agency that makes ads that gets a good response from your target audience, but you should also pay attention to the level of customer service they offer you. Pay attention to the level of courtesy they use when answering your questions. This is a good way to determine how much they value their customers.

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