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Advertising Radio

Selling radio advertisements through a local agency is a fantastic sales position that allows a salesperson to talk with business owners on a daily basis. In radio marketing - online and offline commercials - the consumer is looking for someone to give their message some airtime. A salesperson should understand the needs of the customer, and provide them with a spot on the most profitable station - assuming they can afford the potentially high cost of the campaign.

The salesperson has a difficult job because the field is competitive. Basic sales training is important. Networking, understanding a client's target market, and being able to close the deals is of huge importance. They must also work with advertisers in creating a script that will be read to a live audience. Sometimes using a catchy jingle sung by someone with a great voice can be effective. Other times, commercials could be more serious and professional. It all depends on what the sponsor wants and what the station approves of.

Some radio salespersons will sell advertisements for satellite or online channels. This allows the customer to expand the reach of their message to possibly even a global market. Getting hired for a job such as this requires exceptional customer service, time management, organization, and sales skills. Not everyone is qualified, but the high income potential is definitely there for a salesperson that is. The most important thing a radio advertisement salesperson must be able to do is to build relationships with local businesses and keep them happy so they continue buying from them.

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STANDARD LISTINGS:   ADVERTISING-RADIO IN/NEAR MCPHERSON
The Ledger Write review for this local business
411 E Euclid St, Mcpherson, KS 67460
(620) 241-1504  
Radio Kansas/Khcc-Fm Write review for this local business
815 N Walnut St Ste 300, Hutchinson, KS 67501
(620) 662-6646  
K W B W Radio Write review for this local business
825 N Main St, Hutchinson, KS 67501
(620) 662-5900  
Salina Media Group Write review for this local business
800 The Midway, Salina, KS 67401
(785) 309-0381  
Clear Channel Radio Write review for this local business
9323 E 37th St N, Wichita, KS 67226
(316) 494-6600  
Rocking M Radio Write review for this local business
5501 10th St, Great Bend, KS 67530
(620) 792-7108  
Angel 95 Write review for this local business
103 N 3rd St Ste A, Manhattan, KS 66502
(785) 537-9595  
LS Media Inc Write review for this local business
900 Main St, Winfield, KS 67156
(620) 262-4378  
Ksok Radio Write review for this local business
334 E Radio Ln, Arkansas City, KS 67005
(620) 442-5400  
When you contact a radio advertising agency, be sure to ask them if they have direct experience making commercials, ad campaigns, and generating publicity amongst the audience you want to target. Airing radio ads is a good way to motivate your target audience. You might find that some of the agencies are able to set up a campaign that not only includes commercials that will get a response from your audience, but also publicity techniques that are free or have very low costs. This might include sponsorships and going on talk shows. You should also ask the agency if they know what radio frequency would most effectively target your audience. Ask them how many years of experience they have. Those with several years of experience might have contacts with broadcast radio networks that will directly target your audience. You should also consider costs when you're picking the radio advertising agency that you want to use. Ask them if they provide written quotes so that you can compare costs. Be sure to ask them where they are located, what hours they keep, and how you can contact them so that you can get in touch with them when you need their services. Obviously you want to choose an agency that makes ads that gets a good response from your target audience, but you should also pay attention to the level of customer service they offer you. Pay attention to the level of courtesy they use when answering your questions. This is a good way to determine how much they value their customers.



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