Boat Covers Tops & Upholstery
Retail stores that sell boat covers, tops and upholstery, need to hire customer service representatives with strong communication skills. Theses employees will help customers choose the types of shelters, support ties, poles and other equipment that they need to protect their watercraft from the weather. The reps should not only know about canopy fabrics that can protect the boat from rain, snow and hail, but also systems that can prevent the sun from causing upholstery damage. Having strong verbal communication skills helps the reps work with a wide variety of customers.
The retail stores need to purchase boat covers, tops and fabric upholstery from wholesale distributors that can offer them the lowest possible prices for reliable equipment and accessory items. This responsibility is usually left to a manager. The manager contacts wholesalers to negotiate discounts for their orders. This allows the store to purchase deck poles, bow slats, connectors and vent ties for cheap prices. When the retail stores get larger discounts, they can pass the savings on to customers. Since they also want to purchase their canopy shelters, wraps, custom ranger systems and hull covers at low prices, they will continually choose to buy from wholesale distributors that offer the best deals.
Marketing professionals working for the retail stores produce advertising content that will attract more customers. They often do this by emphasizing the positive qualities of the canvas upholstery, hurricane shelters and boat covers that they sell. They might also emphasize which manufacturers make the products to attract customers that are looking for name brand products, equipment and supplies.