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Dex Media
Providing Quality Service & Reporting. Let Us Help Build Your Business
Questions to Ask an Advertising Agency Offering Direct Mail

Effective, smart and cost-efficient advertising is a necessary tool for any business. A qualified agency will be able to come up with a creative direct mailing campaign to inform customers about your products and services. An example of material that is mailed includes coupons, catalogues, brochures and more. Here are some questions to ask an agency interested in creating advertisements to be sent to customers through the mail.

  • What different advertising techniques do you use when creating a direct mailing?
    An agency with experience in direct mailing should have a portfolio of past work to show you the different creative ideas they use to create an effective campaign. The first step is typically creating a target market list to send the promotions to and then begin the design process. Different mailings include flyers, newspaper inserts, postcards and more.

  • How much will a direct mail marketing campaign cost?
    Determine how much of a budget you have for advertisements and how much money you would like to commit to direct mailing. An agency should be able to give you an accurate quote for how much it will cost to create a list of customers to target, design the mail to be sent and to distribute the materials. Direct mailings are typically a cheaper form of advertising than many other options such as radio or television commercials.

  • How do you measure the success of the mailing campaign?
    Most agencies will follow up with their promotional campaign by tracking responses, inquiries and used coupons that were sent out. Determining the effectiveness of a campaign is critical for making smart advertising decisions in the future for your business.
  • Direct Marketing Association
    Find out the latest information and industry standards for direct mail marketing for different types of businesses. See how you can benefit from using direct mail marketing services.
    Write review for this local business

    STANDARD LISTINGS:   ADVERTISING-DIRECT-MAIL IN/NEAR LANCASTER
    Sir Speedy Monrovia Write review for this local business
    411 W Maple Ave, Monrovia, CA 91016
    (626) 303-8800  
    We can help local businesses and professionals with all of their direct mail advertising needs, from coupons to brochures. We offer custom printing and copying.
    Help-U-Mail Write review for this local business
    14458 Ventura Blvd, Sherman Oaks, CA 91423
    (800) 553-2123  
    Specializes in direct mail advertising for business marketing. National direct mail and mailing lists and postcard design. Over 27 years experience. We have over 300 million U.S. households and 16 million businesses to select.
    Palmer Addressing & Mailing Co
    1 review: *****
    2711 S Robertson Blvd, Los Angeles, CA 90034
    (310) 204-1988 Write review for this local business

    "Its wonderful to get such high quality service from a smaller family run business. LA is a big place so its wonderful to find professional service from a "little guy". During the past six years, they have always gone the extra mile to make sure my jobs are fulfilled correctly ..."
    One Step Ahead Detective Agen Write review for this local business
    566 Lancaster Blvd Ste, 15, Lancaster, CA 93534
    (800) 940-9611  
    E Z Direct Write review for this local business
    38917 20th St E, Palmdale, CA 93550
    (661) 947-1977  
    Airmail America Write review for this local business
    6119 W Avenue K9, Lancaster, CA 93536
    (800) 391-7147  
    All Direct Mail Services Write review for this local business
    15392 Cobalt St, Sylmar, CA 91342
    (818) 833-7773  
    Able Mailing & Fulfillment Write review for this local business
    15853 Monte St, Sylmar, CA 91342
    (818) 833-6700  
    Elco Mailing & Fulfillment Services Write review for this local business
    26846 Oak Ave, Canyon Country, CA 91351
    (661) 250-9450  
    NuMusicSpin Write review for this local business
    20339 Fairweather Street, Canyon Country, CA 91351
    (661) 309-2698  
    Argyle Mailing & Fulfillment Services Write review for this local business
    21182 Centre Pointe Pkwy, Santa Clarita, CA 91350
    (661) 294-8990  
    K & S Marketing Write review for this local business
    28274 San Martinez Grande Canyon Rd, Castaic, CA 91384
    (661) 295-0948  
    Ccm Direct Mail Marketing Write review for this local business
    23900 Lyons Avenue Ste. A, Newhall, CA 91321
    (661) 338-4137  
    Mailers Haven Write review for this local business
    25322 Rye Canyon Rd Ste 200, Valencia, CA 91355
    (661) 505-1173  
    Mailers Haven Write review for this local business
    25322 Rye Canyon Rd Ste 200, Valencia, CA 91355
    (661) 775-9992  
    Mailers Haven Write review for this local business
    27819 Smyth Dr, Valencia, CA 91355
    (661) 702-1129  
    C L L Marketing Inc Write review for this local business
    24037 Rotunda Rd, Valencia, CA 91355
    (661) 284-6141  
    Advance Direct Mail Write review for this local business
    925 Glenoaks Blvd, San Fernando, CA 91340
    (818) 365-0871  
    Academy Addressing & Mailing Write review for this local business
    11845 Wicks St, Sun Valley, CA 91352
    (818) 768-2302  
    Priority Pak-It Write review for this local business
    12720 Wentworth St, Pacoima, CA 91331
    (818) 768-2777  
    PIP Printing Write review for this local business
    8422 Sunland Blvd, Sun Valley, CA 91352
    (818) 768-0550  
    Kbc Mailing Write review for this local business
    8150 San Fernando Rd, Sun Valley, CA 91352
    (818) 767-2128  
    Water Life Write review for this local business
    9901 San Fernando Rd, Pacoima, CA 91331
    (818) 896-9500  
    Levine Jay Write review for this local business
    25706 Holiday Cir, Stevenson Ranch, CA 91381
    (661) 244-0422  

    The field of direct mail advertising is rather large nowadays. A lot of this is due to the vast array of retail catalogue, coupon booklet, magazine promotion, and political campaign mail being sent out. With so much advertising, there is a great need for professionals to work in this industry. When working for an agency that focuses on ways to advertise effectively, you need to understand what methods actually work. This way, all of the newspapers, magazines, postcards and letters being sent out are not simply wasted.

    Depending on what part of the direct mail advertising industry you work in, there is a lot of competition. For example, while some people are involved with creating the ads for business and brand promotion, others are responsible for sending them out via direct mail. If you are a worker who sends out coupons for cheap retail goods or a weekly flyer pertaining to the local grocery market, then you will need some training. However, if you are in the field of creating the catalogue or brochure advertisements, then you will likely need a degree in design or advertising. A lot goes into the print style, list arrangements, font, pictures and colors on advertisements.

    When working in this direct mail field, you may get involved with individuals that manage campaign flyers, work at ad agency locations, write for the local newspaper, as well as specialists that deal with the cost of direct mail advertisements. This is a massive industry that involves a number of workers.



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