Exercise equipment retail stores need several types of employees to make sure their customers have access to dumbbells, treadmills, elliptical machines and other fitness products.
Sales associates that work for exercise equipment retailers should know the basic facts about each machine and about the products that they sell. If, for instance, the store sells treadmills and elliptical machines, the sales associates should be able to help customers choose a model that fits their needs best. If the customer wants to purchase dumbbells and weight benches, the sales associates should be able to help with that as well.
Retail stores need to make sure that they stock all of the equipment that people need for their workouts. The types of stationary bikes, cardio equipment and aerobics supplies that consumers use, however, may over time. Few personal trainers taught pilates a few decades ago. Today, however, most stores sell the mats, bands and balls used for that type of exercise. The health equipment dealers know what types of supplies to stock, because they have marketing experts who pay close attention to recent consumer trends.
Stocking the right types of home gym products and sports equipment can help a retailer meet its customers’ needs. They also, however, need managers who can find those products at cheap prices. These managers might contact wholesalers to determine which ones can offer the lowest prices for new and used body stretching machines, stationary rowing machines and other types of home gym equipment. The store can then advertise their low prices locally and online to attract new customers.