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Questions to Ask an Advertising Agency Offering Direct Mail

Effective, smart and cost-efficient advertising is a necessary tool for any business. A qualified agency will be able to come up with a creative direct mailing campaign to inform customers about your products and services. An example of material that is mailed includes coupons, catalogues, brochures and more. Here are some questions to ask an agency interested in creating advertisements to be sent to customers through the mail.

  • What different advertising techniques do you use when creating a direct mailing?
    An agency with experience in direct mailing should have a portfolio of past work to show you the different creative ideas they use to create an effective campaign. The first step is typically creating a target market list to send the promotions to and then begin the design process. Different mailings include flyers, newspaper inserts, postcards and more.

  • How much will a direct mail marketing campaign cost?
    Determine how much of a budget you have for advertisements and how much money you would like to commit to direct mailing. An agency should be able to give you an accurate quote for how much it will cost to create a list of customers to target, design the mail to be sent and to distribute the materials. Direct mailings are typically a cheaper form of advertising than many other options such as radio or television commercials.

  • How do you measure the success of the mailing campaign?
    Most agencies will follow up with their promotional campaign by tracking responses, inquiries and used coupons that were sent out. Determining the effectiveness of a campaign is critical for making smart advertising decisions in the future for your business.
  • Direct Marketing Association
    Find out the latest information and industry standards for direct mail marketing for different types of businesses. See how you can benefit from using direct mail marketing services.
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    Mail Pros
    We tailor our Direct Mailing services to suit your individual needs. We offer clients in the Irvine area Mail Advertising services, coupons, direct mailing lists and so much more. We provide a range of comprehensive printing and mailing services, contact us for more information.
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    Sir Speedy
    1 review: *****
    40 Tesla Ste B, Irvine, CA 92618
    (949) 387-6200 Write review for this local business

    "The used the wrong paper on my letterhead. Then the owner wanted to charge me again even though they made the mistake. Very bad service. I would never go back to this printer. ..."
    Envision Direct
    1 review: *****
    5540 E Vista Del Amigo, Anaheim, CA 92807
    (714) 283-1078 Write review for this local business

    "Great service, and print quality was very good. Customer service was excellent as well. You can always get a hold of some one in the office, and that is what i liked about EnVision Direct. ..."
    Direct Approach The
    1 review: *****
    17792 Metzler Ln, Huntington Beach, CA 92647
    (714) 848-6311 Write review for this local business

    "Took the time to help me with a difficult task. ..."
    Two Inc Write review for this local business
    1101 S Linwood Ave, Santa Ana, CA 92705
    (714) 667-3838  
    Pennysaver Write review for this local business
    1936 E Deere Ave Ste 200, Santa Ana, CA 92705
    (949) 885-5000  
    Nbd Marketing Write review for this local business
    2001 E 4th St, Santa Ana, CA 92705
    (714) 619-5000  
    Newport Direct Mail Inc Write review for this local business
    2706 S Grand Ave, Santa Ana, CA 92705
    (714) 954-0203  
    Pacific U V & Mailing Write review for this local business
    1607 E Mcfadden Ave Ste B, Santa Ana, CA 92705
    (714) 836-5858  
    Home Town Advertising Write review for this local business
    1570 E Edinger Ave, Santa Ana, CA 92705
    (714) 972-4890  
    Carney Direct Marketing Write review for this local business
    15520 Rockfield Blvd Ste C, Irvine, CA 92618
    (949) 581-5100  
    Spectrum Business Solutions Write review for this local business
    27 Musick, Irvine, CA 92618
    (949) 472-5900  
    Pinpoint Technologies Write review for this local business
    17802 Irvine Blvd Ste 215, Tustin, CA 92780
    (714) 505-7600  
    Mmi Write review for this local business
    7 Cushing, Irvine, CA 92618
    (949) 655-1400  
    Precision Direct Write review for this local business
    68 Fairbanks, Irvine, CA 92618
    (949) 470-4602  
    Action Mailing Inc Write review for this local business
    14352 Franklin Ave Ste A, Tustin, CA 92780
    (714) 792-2900  
    Priority Mailing Systems Write review for this local business
    475 Goddard Ste 150, Irvine, CA 92618
    (949) 790-6300  
    My Wealthy Corporation Write review for this local business
    4000 Barranca Pkwy, Irvine, CA 92604
    (949) 262-1349  
    Orange County Mailing Lists Write review for this local business
    100 W Main St, Tustin, CA 92780
    (714) 669-1157  
    A A A Direct Mail Co Write review for this local business
    1342 Bell Ave, Tustin, CA 92780
    (714) 258-8928  
    American Pacific Mailing Services Write review for this local business
    17931 Sky Park Cir, Irvine, CA 92614
    (949) 250-3036  
    Ambassador Advertising Agency Write review for this local business
    1641 Langley Ave, Irvine, CA 92614
    (714) 738-1501  
    Maricich & Associates Inc Write review for this local business
    18201 Mcdurmott W Ste A, Irvine, CA 92614
    (949) 223-6455  

    The field of direct mail advertising is rather large nowadays. A lot of this is due to the vast array of retail catalogue, coupon booklet, magazine promotion, and political campaign mail being sent out. With so much advertising, there is a great need for professionals to work in this industry. When working for an agency that focuses on ways to advertise effectively, you need to understand what methods actually work. This way, all of the newspapers, magazines, postcards and letters being sent out are not simply wasted.

    Depending on what part of the direct mail advertising industry you work in, there is a lot of competition. For example, while some people are involved with creating the ads for business and brand promotion, others are responsible for sending them out via direct mail. If you are a worker who sends out coupons for cheap retail goods or a weekly flyer pertaining to the local grocery market, then you will need some training. However, if you are in the field of creating the catalogue or brochure advertisements, then you will likely need a degree in design or advertising. A lot goes into the print style, list arrangements, font, pictures and colors on advertisements.

    When working in this direct mail field, you may get involved with individuals that manage campaign flyers, work at ad agency locations, write for the local newspaper, as well as specialists that deal with the cost of direct mail advertisements. This is a massive industry that involves a number of workers.

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