Promotional products are great marketing tools to advertise a business, contest, giveaway, service, or product. Print shops and advertising companies can take orders in-store. Online entities allow customers to create their own items, from product selection to graphics to logos. Web-based services may include instant quotes, telephone assistance, free shipping, and guaranteed delivery.
Many companies offer a variety of ways to imprint corporate or personal logos, such as debossing, screen printing, laser engraving, and embroidering. There are often thousands of advertised promotional products to choose from, including tradeshow giveaways, key chains, calendars, mugs, and rulers.
Typically given out at corporate meetings, tradeshows, fundraisers, offices, and banks, promotional products are great because they reach many people at one time. Those people, in turn, later use the promotional pens, toys, calculators, and custom gifts, ensuring the advertising message lives on.
Other services may include sample mock-ups, bulk discounts, and sale and closeout items. They also sometimes offer same-day production, customer testimonials, tips and tricks, and buying guides.
Professionals working within this industry range from sales associates and graphic designers to printing professionals and delivery personnel. Experts skilled at embossing and embroidery need to run the machines and provide other services to ensure seamless product presentation. Sales associates must ensure customers are satisfied with their custom corporate gifts and promotional items.
Related fields may include advertising art layout, specialties and promotional advertising, shoppers' guide advertising, and direct mail advertising. Whether inspirational or corporate in nature, promotional products do a lot of work in terms of promoting awareness of a cause, organization, or company. This can be achieved through banners, signs, hats, clocks, and games. That's why it's important for promotional products companies to deliver on their promises of quality, and efficient work at reasonable prices for clients.