Publicity Services- Get In The Game
The public relations field is not difficult to break into unless you do not like to network. The phrase, "It's not what you know, it's who you know," applies strongly when it comes to marketing for your corporate clients, especially if the advertising is done on the national level.
Of course, everyone has to start somewhere. Obtaining a degree in business and marketing can be a great beginning since it gives the foundation knowledge for publicity strategy. A lot of work can be done without having to name drop, like buying banner space or sending out mass mailings. Buying ad space on the internet can also be done relatively anonymously, but getting interviews published for your client on the web can be more effective for brand promotion. Artistic professionals that create books, film and music market ideas as opposed to concrete products such as plumbing equipment.
Specialized training is needed as part your education so you know which form of media works best for each company. You may also find this through trial and error with your first job at an agency. You may consider applying for an internship at a public relations firm to gain more experience. Through schooling and experience, you will be able to network and campaign for your client's agency or brand in any form of media, digital or otherwise. As you gain more contacts, you will become more valuable to your employer. Over time, you will build a portfolio of achievements. Later, you can show this portfolio to new clients.