The professionals operating within the promotional advertising business are adept at advertising, of course. But they may also boast backgrounds in sales and marketing, business, management, and even graphic design. They may be found working within a print shop, or through online companies that offer streamlined processes for customers. They may also work within advertising firms.
A company in this industry should have a good grasp of what types of merchandise are most effective for increasing sales, whether cups, pens, shirts, hats, or gifts. Certain types of merchandise may be better for selling to a corporate market, such as business card holders, for instance. Other items may be better suited to advertise for a bank or small business, such as pens or magnets.
Services offered by a promotional advertising company on the Internet may include photo upload, custom messages and fonts, online order placement, and order tracking. In-store services may include more personalized service for larger jobs, such as those meant for a wide distribution market or demographic. Advertising reps of printing professionals can sit down with the client to go over specifics for the job, costs, turnaround times, how best to market the product or service, and specials. An agency may also offer free estimates and quotes to advertise on mugs, calendars, and T-shirts.
Promotional items act as small token gifts to customers, and they can be given out during meetings, conferences, in the workplace, or at company outings. They may be handed out to the general public at stores, events, and fundraisers. Whether in print or on the Internet, promotional advertising is proven as an affective tool to reach large audiences, marketing certain brands and types of anything from clothing to ideas to services.