Professional commercial photography agencies hire experienced photographers for various industry sectors, such as advertising, editorial, publishing, wedding portraits, or on-location shoots. Some are assigned to presidential campaigns, while others are assigned to book tours.
Commercial photographers can shoot color or black and white images of construction sites, promotional material, fashion models, and urban landscapes. Since this field is so vast, with so many specialties, companies seeking the services of commercial photographers have to be very specific in their search.
While many commercial photographers work with agencies and art directors during their projects, they may also utilize their own set design and art direction. They pull from their experience in photography or art school to incorporate stirring images and lighting in order to set a piece of merchandise apart from the rest.
To become a photographer, one must attend some type of photography school or take courses. A bachelor's degree may be needed if you decide on a specialty like news, advertising, fine art, or commercial photography. Photographers must have a portfolio, which is a collection of all the best photos he or she has taken. An internship is always a plus. Many commercial photographers work on a freelance basis, so good time management, communication, and scheduling skills are necessary.
Whatever the subject, including travel, books, campaigns, media, or portraits, commercial photographers must utilize their artistic skills to present all angles of a particular image. Some clients may like black and white images, while others may want to go for a more colorful perspective.
Commercial photographers may work one-on-one with the client to come up with a plan for shooting weddings, advertising and media images, building sites, and travel shots. They may offer an online gallery of photos they have taken in the past to show potential clients what they can do.