Some choose to fly the American flag outside their homes or offices to show their patriotic pride. Others invest in decorative pennants that celebrate their alma maters or banners that promote their businesses or favorite teams. To meet this demand, a number of flag and banner companies have been founded which create special interest options, like Confederate flags, custom models for corporate events, and world flags that celebrate one's heritage.
While American flags continue to dominate the market as emblems of United States identity; it is possible to procure the emblem of any country of the world through online and local stores. Such stores typically carry all the necessary accessories for displaying the banner, including aluminum or fiberglass poles and kits containing string to hang them with ease. Larger poles, such as free-standing models outside public or religious buildings, will often require professional installation of the mast and surrounding lighting, which can be carried out by most contractors.
For those who wish to further display their patriotic pride, decorations that feature the colors of a country's flag are also available. For military parades, bunting and bows in red, white and blue are a common sight. These decorations need not adhere to the strict customs regarding the display of a country's official flag, and can therefore be used in more creative ways.
Professional repair and cleaning services are available for those who own flags with special historical or personal importance. These companies take pains to restore old national banners, state and Confederate flags to their former glory, while treating them with respect and maintaining their original materials. For many, the symbolism behind flags merits an extra degree of respect in terms of the way they are treated and displayed. Companies that manufacture, install and repair flags work to ensure that respect is maintained.