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Advertising Magazine

The magazine, brochure, periodical and newspaper advertising business can be a complex one. That’s why professionals in this industry must be current on the most effective marketing tools for a certain circulation area and demographic. It’s an advertising agency’s job to design effective print media and advertisements, and make sure they reach the appropriate audience.

One can become a magazine advertising professional after attending college or university, with a focus in marketing. They may take courses in publishing, layout design graphic design and business. These individuals should be extremely creative, able to think on the spot and come up with catchy slogans, pictures and layouts that grab readers’ attention.

After an internship, they can work for large or small specialty advertising agencies that can further give them the experience needed to design effective ads, which pull the cover, classifieds and articles together. Rates vary by advertising agency, along with how many pages the publication is and what type of paper is used. Some fashion magazines feature lots of glossy, colorful print ads, while other simple brochures for local organizations may be more subdued with cheaper printing expenses.

Clients looking for magazine or brochure advertising firms can call the company directly or visit the website for more information on services. They may then meet with an agent in person to go over ideas. Anyone operating in the marketing industry should have a broad knowledge as to what types of ads are effective at targeting specific readers, which may lead to increased sales of the products being advertised. Whether for fashion or sports magazines, advertising representatives can outline portfolio estimates and quotes, turnaround times, mailing and suggested marketing tactics for their clients.

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STANDARD LISTINGS:   ADVERTISING-MAGAZINE IN/NEAR HAWI
This Week Big Island Write review for this local business
76-6241 Alii Dr Ste 1, Kailua Kona, HI 96740
(808) 329-5466  
Hawaii Tribune Herald Write review for this local business
355 Kinoole St, Hilo, HI 96720
(808) 935-6621  
Advantage ADS Write review for this local business
761 Kanoelehua Ave Ste 5, Hilo, HI 96720
(808) 935-2237  
This Week Maui Write review for this local business
325 Hukilike St Ste 101, Kahului, HI 96732
(808) 873-2012  
Maui Publishing Co LTD Write review for this local business
100 Mahalani St, Wailuku, HI 96793
(808) 244-3981  
Real Estate Maui Style Write review for this local business
727 Wainee St Ste 104, Lahaina, HI 96761
(808) 661-8955  
Get contact information from a few different magazine advertising agencies and set up appointments. Take note if the professional is timely, accommodating and friendly. Ask to take a tour of the facility, and inquire as to specific services offered. Make sure the agency specializes in the type of nationwide or local advertising and marketing you need, and the advertising medium you desire, whether banners, billboard ads, promotion display, for sale signs, penny savers, newspapers, classifieds, or daily and weekly publications. If you decide to advertise in a magazine, choose one that reaches your marketing demographic, such as fashion, art, financing, money, sales, private venture, entrepreneur, business, special interest, photographs, art, sales, and facts. Find out if the advertising agency is nationwide or local, and if it has any business affiliations. Do your research and decide which type and design of magazine advertising your business would benefit most from, then narrow your search down accordingly. Stick to your budget above all, but also make sure you choose a reputable outdoor advertising firm—one that is truly respected in the business. Before choosing a magazine ad company for your marketing campaign, consider your target market, location, and circulation of the advertising, whether you want newspapers, classifieds, penny savers, shopper's guides, or daily and weekly publications. Ask to see a portfolio of previous work to ensure consistency of style. This will help you decide whether the advertising agency is the right one for you. Get rate quotes in writing before committing to a magazine advertising company.



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