Artist agents provide many valuable services to their clients, whether they are writers, actresses, or musicians. These services may range from simple hand-holding through a first-time publicity event, to full-on networking and marketing. They may promote a book signing through print and other forms of media. They travel with the artist to attend shows, exhibits, and premieres to ensure their clients get face-time with cameras.
Artist agents also network with other professionals in this industry to get their client's name out and promote their latest work, whether their clients are writers, actors, models, painters, or singers. Agents can also set up jobs and appearances on talk shows. They will market their client in order to boost upcoming exhibits for painting or sculpture works.
Artists can browse listings of agents online, which are often segregated into specialties, such as children's books, graphic design, photographers, art, and vocals. They can research the backgrounds of each agency to ensure a good fit. Many artist agents have backgrounds in marketing and promotions, sales, and business.
Agents often head out to clubs and shows, bringing CDs and albums of their client's work to hand out, along with portfolios. They can be seen at rehearsals, interviews, and auditions standing by their client's side and making negotiations. All of this takes determination, finesse, boldness, and the ability to communicate extremely well with others.
Any agency that manages and promotes talent should have a good reputation in the business of providing high-quality work. Artists can speak with agency representatives either over the phone or in person to go over commission rates, services, and other information. They may be required to meet with the agent as well to set up schedules and press releases.