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Dex Media
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Questions to Ask an Advertising Agency Offering Direct Mail

Effective, smart and cost-efficient advertising is a necessary tool for any business. A qualified agency will be able to come up with a creative direct mailing campaign to inform customers about your products and services. An example of material that is mailed includes coupons, catalogues, brochures and more. Here are some questions to ask an agency interested in creating advertisements to be sent to customers through the mail.

  • What different advertising techniques do you use when creating a direct mailing?
    An agency with experience in direct mailing should have a portfolio of past work to show you the different creative ideas they use to create an effective campaign. The first step is typically creating a target market list to send the promotions to and then begin the design process. Different mailings include flyers, newspaper inserts, postcards and more.

  • How much will a direct mail marketing campaign cost?
    Determine how much of a budget you have for advertisements and how much money you would like to commit to direct mailing. An agency should be able to give you an accurate quote for how much it will cost to create a list of customers to target, design the mail to be sent and to distribute the materials. Direct mailings are typically a cheaper form of advertising than many other options such as radio or television commercials.

  • How do you measure the success of the mailing campaign?
    Most agencies will follow up with their promotional campaign by tracking responses, inquiries and used coupons that were sent out. Determining the effectiveness of a campaign is critical for making smart advertising decisions in the future for your business.
  • Direct Marketing Association
    Find out the latest information and industry standards for direct mail marketing for different types of businesses. See how you can benefit from using direct mail marketing services.
    Write review for this local business

    A & R Mailing House Inc Write review for this local business
    746 Harrison Ave, Harrison, NJ 07029
    (973) 481-1337  
    Thug Riders Mc Write review for this local business
    283 Mount Pleasant Ave, Newark, NJ 07104
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    U S E Direct Write review for this local business
    220 Franklin Ave, Belleville, NJ 07109
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    Jerry Lake Mailing Service Write review for this local business
    620 Frelinghuysen Ave, Newark, NJ 07114
    (973) 565-9268  
    World Direct Write review for this local business
    58 Biltmore St, North Arlington, NJ 07031
    (201) 994-3469  
    Technology Research Write review for this local business
    205 Chubb Ave, Lyndhurst, NJ 07071
    (201) 933-2015  
    Enkay Mailing List Inc Write review for this local business
    207 Winfield Ave, Jersey City, NJ 07305
    (201) 333-4667  
    Pip Printing And Marketing Services Write review for this local business
    255 State Rt 3 Ste 106, Secaucus, NJ 07094
    (201) 330-8808  
    Healthways Communications Inc Write review for this local business
    600 Meadowlands Pkwy, Secaucus, NJ 07094
    (201) 864-1500  
    Cci Direct Mail Write review for this local business
    40 Whelan Rd, East Rutherford, NJ 07073
    (201) 507-5200  
    Thomas List Write review for this local business
    1000 Hudson St, Hoboken, NJ 07030
    (201) 683-7486  
    Burrows Systems Write review for this local business
    125 E Union Ave, East Rutherford, NJ 07073
    (201) 842-8000  
    Go4it Write review for this local business
    100 77th St, North Bergen, NJ 07047
    (201) 295-0077  
    Specialists LTD The Write review for this local business
    1200 Harbor Blvd, Weehawken, NJ 07086
    (201) 865-5800  
    Propeller Direct Lic Write review for this local business
    850 Springfield Rd, Union, NJ 07083
    (908) 810-9778  
    Corporate Mailing & Fulfillment Solutions Write review for this local business
    31 Styertowne Rd, Clifton, NJ 07012
    (973) 777-3484  
    Valpak of Staten Isl./Gr. Brooklyn Write review for this local business
    501 Oakland Ave, Staten Island, NY 10310
    (800) 550-5025  
    Apple Direct Mail Services Inc Write review for this local business
    225 Varick St Fl 6, New York, NY 10014
    (212) 924-4488  
    American Direct Mail Write review for this local business
    350 Hudson St, New York, NY 10014
    (212) 924-5400  
    Newtech Direct Write review for this local business
    245 Paterson Plank Rd, Carlstadt, NJ 07072
    (201) 804-9200  
    Law Marketing Co Write review for this local business
    90 4th Pl, Brooklyn, NY 11231
    (718) 858-4501  
    List Strategies Inc Write review for this local business
    141 5th Ave, New York, NY 10010
    (212) 767-1000  
    Express Mailing Write review for this local business
    365 Market St, Kenilworth, NJ 07033
    (908) 445-8291  
    Creative Direct Write review for this local business
    32 Allen St, New York, NY 10002
    (212) 966-1755  

    The field of direct mail advertising is rather large nowadays. A lot of this is due to the vast array of retail catalogue, coupon booklet, magazine promotion, and political campaign mail being sent out. With so much advertising, there is a great need for professionals to work in this industry. When working for an agency that focuses on ways to advertise effectively, you need to understand what methods actually work. This way, all of the newspapers, magazines, postcards and letters being sent out are not simply wasted.

    Depending on what part of the direct mail advertising industry you work in, there is a lot of competition. For example, while some people are involved with creating the ads for business and brand promotion, others are responsible for sending them out via direct mail. If you are a worker who sends out coupons for cheap retail goods or a weekly flyer pertaining to the local grocery market, then you will need some training. However, if you are in the field of creating the catalogue or brochure advertisements, then you will likely need a degree in design or advertising. A lot goes into the print style, list arrangements, font, pictures and colors on advertisements.

    When working in this direct mail field, you may get involved with individuals that manage campaign flyers, work at ad agency locations, write for the local newspaper, as well as specialists that deal with the cost of direct mail advertisements. This is a massive industry that involves a number of workers.

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