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Questions to Ask an Advertising Agency Offering Direct Mail

Effective, smart and cost-efficient advertising is a necessary tool for any business. A qualified agency will be able to come up with a creative direct mailing campaign to inform customers about your products and services. An example of material that is mailed includes coupons, catalogues, brochures and more. Here are some questions to ask an agency interested in creating advertisements to be sent to customers through the mail.

  • What different advertising techniques do you use when creating a direct mailing?
    An agency with experience in direct mailing should have a portfolio of past work to show you the different creative ideas they use to create an effective campaign. The first step is typically creating a target market list to send the promotions to and then begin the design process. Different mailings include flyers, newspaper inserts, postcards and more.

  • How much will a direct mail marketing campaign cost?
    Determine how much of a budget you have for advertisements and how much money you would like to commit to direct mailing. An agency should be able to give you an accurate quote for how much it will cost to create a list of customers to target, design the mail to be sent and to distribute the materials. Direct mailings are typically a cheaper form of advertising than many other options such as radio or television commercials.

  • How do you measure the success of the mailing campaign?
    Most agencies will follow up with their promotional campaign by tracking responses, inquiries and used coupons that were sent out. Determining the effectiveness of a campaign is critical for making smart advertising decisions in the future for your business.
  • Direct Marketing Association
    Find out the latest information and industry standards for direct mail marketing for different types of businesses. See how you can benefit from using direct mail marketing services.
    Write review for this local business
    RMS Direct Inc.
    For a smart solution to your advertising needs, consider exploring the world of direct Mail Advertising in Glendale. With our Direct Mail options, you'll reach residential and commercial areas and amplify business with mailing coupons, brochures, flyers, postcards, and magazine catalogs.
    MAP
    Write review for this local business
    Printbetter.biz
    Looking for advertising-direct-mail in Glendale. We can help with your Glendale advertising-direct-mail needs.
    MAP
    Write review for this local business
    Agct Direct, Inc
    Direct Mail Glendale personalized and variable data Mailing Lists, on line responders (leads). Mail processing services. Mail Advertising Glendale
    MAP
    Write review for this local business

    STANDARD LISTINGS:   ADVERTISING-DIRECT-MAIL IN/NEAR GLENDALE
    Help-U-Mail Write review for this local business
    14458 Ventura Blvd, Sherman Oaks, CA 91423
    (800) 553-2123  
    Specializes in direct mail advertising for business marketing. National direct mail and mailing lists and postcard design. Over 27 years experience. We have over 300 million U.S. households and 16 million businesses to select.
    Palmer Addressing & Mailing Co
    1 review: *****
    2711 S Robertson Blvd, Los Angeles, CA 90034
    (310) 204-1988 Write review for this local business

    "Its wonderful to get such high quality service from a smaller family run business. LA is a big place so its wonderful to find professional service from a "little guy". During the past six years, they have always gone the extra mile to make sure my jobs are fulfilled correctly ..."
    Sir Speedy Monrovia Write review for this local business
    411 W Maple Ave, Monrovia, CA 91016
    (626) 303-8800  
    We can help local businesses and professionals with all of their direct mail advertising needs, from coupons to brochures. We offer custom printing and copying.
    Maroko & Scwe Write review for this local business
    1106 W Magnolia Blvd, Burbank, CA 91506
    (818) 840-0280  
    Dmg Marketing Write review for this local business
    3300 N San Fernando Blvd, Burbank, CA 91504
    (818) 559-2247  
    P I P Printing Write review for this local business
    2111 Kenmere Ave, Burbank, CA 91504
    (818) 845-2474  
    PRO Direct Write review for this local business
    1321 Corona Dr, Glendale, CA 91205
    (818) 240-1868  
    American Direct Mail Write review for this local business
    908 N Hollywood Way, Burbank, CA 91505
    (213) 388-1305  
    Grizzard Write review for this local business
    112 N Maryland Ave, Glendale, CA 91206
    (818) 543-1315  
    R A C Design Build Write review for this local business
    3048 N Coolidge Ave, Los Angeles, CA 90039
    (323) 663-9898  
    Elite Marketing Investments Write review for this local business
    11440 Chandler Blvd Ste 1300, North Hollywood, CA 91601
    (818) 760-8680  
    Academy Addressing & Mailing Write review for this local business
    11845 Wicks St, Sun Valley, CA 91352
    (818) 768-2302  
    Homeowners Marketing Service Write review for this local business
    12444 Victory Blvd Fl 2, North Hollywood, CA 91606
    (818) 506-1507  
    PIP Printing Write review for this local business
    8422 Sunland Blvd, Sun Valley, CA 91352
    (818) 768-0550  
    Lead Sheet The Write review for this local business
    12444 Victory Blvd, North Hollywood, CA 91606
    (818) 508-6305  
    Focus Printing Write review for this local business
    12011 Victory Blvd, North Hollywood, CA 91606
    (818) 508-5485  
    Kbc Mailing Write review for this local business
    8150 San Fernando Rd, Sun Valley, CA 91352
    (818) 767-2128  
    Padded Envelopes Write review for this local business
    6646 Hollywood Blvd, Los Angeles, CA 90028
    (323) 466-3979  
    iProspex Write review for this local business
    4270 W Avenue 40, Los Angeles, CA 90065
    (866) 865-6076  
    Licher Direct Mail Inc Write review for this local business
    980 Seco St, Pasadena, CA 91103
    (626) 795-3333  
    L A Mailing Service Write review for this local business
    13013 Saticoy St, North Hollywood, CA 91605
    (818) 759-5588  

    The field of direct mail advertising is rather large nowadays. A lot of this is due to the vast array of retail catalogue, coupon booklet, magazine promotion, and political campaign mail being sent out. With so much advertising, there is a great need for professionals to work in this industry. When working for an agency that focuses on ways to advertise effectively, you need to understand what methods actually work. This way, all of the newspapers, magazines, postcards and letters being sent out are not simply wasted.

    Depending on what part of the direct mail advertising industry you work in, there is a lot of competition. For example, while some people are involved with creating the ads for business and brand promotion, others are responsible for sending them out via direct mail. If you are a worker who sends out coupons for cheap retail goods or a weekly flyer pertaining to the local grocery market, then you will need some training. However, if you are in the field of creating the catalogue or brochure advertisements, then you will likely need a degree in design or advertising. A lot goes into the print style, list arrangements, font, pictures and colors on advertisements.

    When working in this direct mail field, you may get involved with individuals that manage campaign flyers, work at ad agency locations, write for the local newspaper, as well as specialists that deal with the cost of direct mail advertisements. This is a massive industry that involves a number of workers.



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