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Questions to Ask an Advertising Agency Offering Direct Mail

Effective, smart and cost-efficient advertising is a necessary tool for any business. A qualified agency will be able to come up with a creative direct mailing campaign to inform customers about your products and services. An example of material that is mailed includes coupons, catalogues, brochures and more. Here are some questions to ask an agency interested in creating advertisements to be sent to customers through the mail.

  • What different advertising techniques do you use when creating a direct mailing?
    An agency with experience in direct mailing should have a portfolio of past work to show you the different creative ideas they use to create an effective campaign. The first step is typically creating a target market list to send the promotions to and then begin the design process. Different mailings include flyers, newspaper inserts, postcards and more.

  • How much will a direct mail marketing campaign cost?
    Determine how much of a budget you have for advertisements and how much money you would like to commit to direct mailing. An agency should be able to give you an accurate quote for how much it will cost to create a list of customers to target, design the mail to be sent and to distribute the materials. Direct mailings are typically a cheaper form of advertising than many other options such as radio or television commercials.

  • How do you measure the success of the mailing campaign?
    Most agencies will follow up with their promotional campaign by tracking responses, inquiries and used coupons that were sent out. Determining the effectiveness of a campaign is critical for making smart advertising decisions in the future for your business.
  • Direct Marketing Association
    Find out the latest information and industry standards for direct mail marketing for different types of businesses. See how you can benefit from using direct mail marketing services.
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    Valpak of San Diego Write review for this local business
    3914 Murphy Canyon Rd #A256, San Diego, CA 92123
    (858) 737-1770  
    Valpak of San Diego offers direct and digital advertising solutions to small- and medium-sized businesses. Its direct mail advertising reaches 300,000 targeted households monthly in Chula Vista.
    Adlogic, Inc. Write review for this local business
    28191 Long Meadow Drive, Menifee, CA 92584
    (951) 246-9092  
    This company can provide you with a wide range of ad services. We offer creative production, copywriting services, graphic design, brochures, mailers, mailing lists, and media placement.
    Mail Pros Write review for this local business
    15520 Rockfield Blvd, Irvine, CA 92618
    (949) 380-9500  
    We tailor our Direct Mailing services to suit your individual needs. We offer clients in the Escondido area Mail Advertising services, coupons, direct mailing lists and so much more. We provide a range of comprehensive printing and mailing services, contact us for more information.
    Global Integrated Marketing Write review for this local business
    1107 S Escondido Blvd, Escondido, CA 92025
    (760) 738-0531  
    Anderson Direct Marketing Write review for this local business
    12650 Danielson Ct, Poway, CA 92064
    (858) 413-0300  
    Jefferson Mailing Lists Write review for this local business
    12350 Oak Knoll Rd, Poway, CA 92064
    (858) 679-1233  
    Post Haste Mailing Services Write review for this local business
    12260 Crosthwaite Cir, Poway, CA 92064
    (858) 513-7740  
    National Direct Mailing Write review for this local business
    12250 Iavelli Way, Poway, CA 92064
    (858) 391-2888  
    Transamerican Mailing Fulfillment Write review for this local business
    355 State Pl, Escondido, CA 92029
    (760) 737-7877  
    Direct Mail & Print Write review for this local business
    251 N Vinewood St Ste A, Escondido, CA 92029
    (760) 233-7400  
    Action Mail Write review for this local business
    230 Market Pl, Escondido, CA 92029
    (760) 480-2323  
    Stoney Brook Publishing Write review for this local business
    16772 W Bernardo Dr, San Diego, CA 92127
    (858) 674-4600  
    Valpak Write review for this local business
    16955 Via Del Campo Ste 110, San Diego, CA 92127
    (858) 618-1600  
    San Diego Mailing Solutions Write review for this local business
    1130 D St Ste 6, Ramona, CA 92065
    (760) 788-9111  
    Hadley Media Inc. Write review for this local business
    1645 S Rancho Santa Fe Rd Ste 100, San Marcos, CA 92078
    (760) 510-9400  
    Kent Messick Write review for this local business
    731 Hollyridge Dr, Encinitas, CA 92024
    (760) 753-8003  
    Billegean Printing & Direct Mailing Inc Write review for this local business
    8451 Miralani Dr Ste M, San Diego, CA 92126
    (858) 621-7050  
    Sir Speedy Printing #0177 Write review for this local business
    7706 Arjons Dr, San Diego, CA 92126
    (858) 271-4111  
    Orange Couch Design Write review for this local business
    2055 Thibodo Rd Ste O, Vista, CA 92081
    (760) 724-3100  
    Trader Distribution Write review for this local business
    9682 Via Excelencia Ste 100, San Diego, CA 92126
    (858) 547-9115  
    Infocore Inc. Write review for this local business
    285 N El Camino Real, Encinitas, CA 92024
    (760) 634-5064  
    Money Mailer Write review for this local business
    7940 Silverton Ave., San Diego, CA 92126
    (858) 578-6245  
    Value Magazine Write review for this local business
    11487 Woodside Ave, Santee, CA 92071
    (619) 387-2287  

    The field of direct mail advertising is rather large nowadays. A lot of this is due to the vast array of retail catalogue, coupon booklet, magazine promotion, and political campaign mail being sent out. With so much advertising, there is a great need for professionals to work in this industry. When working for an agency that focuses on ways to advertise effectively, you need to understand what methods actually work. This way, all of the newspapers, magazines, postcards and letters being sent out are not simply wasted.

    Depending on what part of the direct mail advertising industry you work in, there is a lot of competition. For example, while some people are involved with creating the ads for business and brand promotion, others are responsible for sending them out via direct mail. If you are a worker who sends out coupons for cheap retail goods or a weekly flyer pertaining to the local grocery market, then you will need some training. However, if you are in the field of creating the catalogue or brochure advertisements, then you will likely need a degree in design or advertising. A lot goes into the print style, list arrangements, font, pictures and colors on advertisements.

    When working in this direct mail field, you may get involved with individuals that manage campaign flyers, work at ad agency locations, write for the local newspaper, as well as specialists that deal with the cost of direct mail advertisements. This is a massive industry that involves a number of workers.

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