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Questions to Ask an Advertising Agency Offering Direct Mail

Effective, smart and cost-efficient advertising is a necessary tool for any business. A qualified agency will be able to come up with a creative direct mailing campaign to inform customers about your products and services. An example of material that is mailed includes coupons, catalogues, brochures and more. Here are some questions to ask an agency interested in creating advertisements to be sent to customers through the mail.

  • What different advertising techniques do you use when creating a direct mailing?
    An agency with experience in direct mailing should have a portfolio of past work to show you the different creative ideas they use to create an effective campaign. The first step is typically creating a target market list to send the promotions to and then begin the design process. Different mailings include flyers, newspaper inserts, postcards and more.

  • How much will a direct mail marketing campaign cost?
    Determine how much of a budget you have for advertisements and how much money you would like to commit to direct mailing. An agency should be able to give you an accurate quote for how much it will cost to create a list of customers to target, design the mail to be sent and to distribute the materials. Direct mailings are typically a cheaper form of advertising than many other options such as radio or television commercials.

  • How do you measure the success of the mailing campaign?
    Most agencies will follow up with their promotional campaign by tracking responses, inquiries and used coupons that were sent out. Determining the effectiveness of a campaign is critical for making smart advertising decisions in the future for your business.
  • Direct Marketing Association
    Find out the latest information and industry standards for direct mail marketing for different types of businesses. See how you can benefit from using direct mail marketing services.
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    Adworks
    For all your discount savings and mailing list Dublin needs. Contact us for all your advertising and marketing promotions Dublin.
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    STANDARD LISTINGS:   ADVERTISING-DIRECT-MAIL IN/NEAR DUBLIN
    Careful Design Direct Mail Pro Write review for this local business
    531 Scudero Circle, Pittsburg, CA 94565
    (925) 439-8023  
    We are a locally based full service direct mail production company serving the needs of direct mail users. We are an industry leader with quality, speed, teamwork, innovation, excellence, honesty, reliability and proven track record.
    Acclaim Print and Copy Centers Write review for this local business
    7106 Dublin Blvd, Dublin, CA 94568
    (925) 829-7752  
    Rsvp Write review for this local business
    5776 Stoneridge Mall Rd Ste 346, Pleasanton, CA 94588
    (925) 416-7787  
    Concept Sales & Marketing Write review for this local business
    20481 View Point Rd, Castro Valley, CA 94552
    (510) 727-1122  
    Design Reactor Inc Write review for this local business
    3720 Raboli St, Pleasanton, CA 94566
    (925) 249-1200  
    Your Town Monthly Write review for this local business
    2440 Camino Ramon, San Ramon, CA 94583
    (925) 328-0888  
    K And D Marketing Write review for this local business
    110 Ryan Industrial Ct, San Ramon, CA 94583
    (925) 314-0541  
    Targa Resources Inc Write review for this local business
    2420 Camino Ramon, San Ramon, CA 94583
    (925) 866-4900  
    Colorworks Direct Marketing Write review for this local business
    1241 Robyn Dr, Danville, CA 94526
    (925) 837-9100  
    Ita Group Write review for this local business
    169 Front St, Danville, CA 94526
    (925) 263-2971  
    Money Mailer Write review for this local business
    2150 Kitty Hawk Rd, Livermore, CA 94551
    (925) 314-0330  
    Jack Brain & Associates Write review for this local business
    20825 Nunes Ave, Castro Valley, CA 94546
    (510) 889-1360  
    Optin Contacts Write review for this local business
    38350 Fremont Blvd Ste 203, Fremont, CA 94536
    (888) 508-1120  
    Postal Systems Inc. Write review for this local business
    25024 Viking St, Hayward, CA 94545
    (510) 781-0544  
    Pacific West Marketing Write review for this local business
    3858 Bay Center Pl, Hayward, CA 94545
    (510) 887-0200  
    Golden Mailer Write review for this local business
    1661 Botelho Dr Ste 297, Walnut Creek, CA 94596
    (925) 945-6144  
    Parallel Marketing Group Write review for this local business
    1717 N California Blvd, Walnut Creek, CA 94596
    (925) 482-0903  
    List Alliance Write review for this local business
    45 Quail Ct Ste 206, Walnut Creek, CA 94596
    (925) 947-2390  
    Grapevine The-Lafayette Write review for this local business
    793 Po Box, Lafayette, CA 94549
    (925) 284-2651  
    Vlet-Myservilces Write review for this local business
    7700 Edgewater Dr, Oakland, CA 94621
    (510) 568-7700  
    Name Finders List Inc Write review for this local business
    8080 Capwell Dr Ste 100, Oakland, CA 94621
    (415) 955-8585  
    Fei Write review for this local business
    5833 Balboa Dr, Oakland, CA 94611
    (510) 339-1002  
    Direct Impact Write review for this local business
    505 W 2nd St, Antioch, CA 94509
    (925) 753-1345  

    The field of direct mail advertising is rather large nowadays. A lot of this is due to the vast array of retail catalogue, coupon booklet, magazine promotion, and political campaign mail being sent out. With so much advertising, there is a great need for professionals to work in this industry. When working for an agency that focuses on ways to advertise effectively, you need to understand what methods actually work. This way, all of the newspapers, magazines, postcards and letters being sent out are not simply wasted.

    Depending on what part of the direct mail advertising industry you work in, there is a lot of competition. For example, while some people are involved with creating the ads for business and brand promotion, others are responsible for sending them out via direct mail. If you are a worker who sends out coupons for cheap retail goods or a weekly flyer pertaining to the local grocery market, then you will need some training. However, if you are in the field of creating the catalogue or brochure advertisements, then you will likely need a degree in design or advertising. A lot goes into the print style, list arrangements, font, pictures and colors on advertisements.

    When working in this direct mail field, you may get involved with individuals that manage campaign flyers, work at ad agency locations, write for the local newspaper, as well as specialists that deal with the cost of direct mail advertisements. This is a massive industry that involves a number of workers.



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