Display fixtures and materials can make or break the success of a store. How you display your merchandise can either be appealing to customers and make them want to buy the item, or it can fade into the background and the customer will never notice the product. Marketing experts are involved in which types of display cases, signs and acrylic fixtures are most effective at capturing the attention of shoppers.
Fashion designers also have a hand in this, too, such as with the creation of clothing mannequins. Retail managers are responsible for organizing the display fixtures, such as slats, racks, hangers and tables. They can purchase the necessary supply items from a wholesaler of display fixtures and have them delivered. That company may also provide set-up of the larger items, such as cases, shelf units and grids.
Retailers can place clothing on tables, folded attractively, and they can arrange a jewelry supply within glass cabinets that feature just enough bright light to show the sparkle of items like jewelry. They can also place signs where they’ll most likely be noticed. These signs most notably include sale signs drawing customer attention to discounted merchandise.
Professionals in this business should be skilled in sales, business, marketing and communication. Wholesalers of wooden display fixtures and materials often offer a bulk discount off large orders. They may boast websites that showcase products like stands, wall cases and boards. Some may be on clearance, making for great closeout deals. Stores can buy direct from the manufacturer or distributor when they need to stock up on boards, cases and plastic cases. They may have to set up an account to enjoy bulk discounts, either over the phone or on the website.