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Questions to Ask an Advertising Agency Offering Direct Mail

Effective, smart and cost-efficient advertising is a necessary tool for any business. A qualified agency will be able to come up with a creative direct mailing campaign to inform customers about your products and services. An example of material that is mailed includes coupons, catalogues, brochures and more. Here are some questions to ask an agency interested in creating advertisements to be sent to customers through the mail.

  • What different advertising techniques do you use when creating a direct mailing?
    An agency with experience in direct mailing should have a portfolio of past work to show you the different creative ideas they use to create an effective campaign. The first step is typically creating a target market list to send the promotions to and then begin the design process. Different mailings include flyers, newspaper inserts, postcards and more.

  • How much will a direct mail marketing campaign cost?
    Determine how much of a budget you have for advertisements and how much money you would like to commit to direct mailing. An agency should be able to give you an accurate quote for how much it will cost to create a list of customers to target, design the mail to be sent and to distribute the materials. Direct mailings are typically a cheaper form of advertising than many other options such as radio or television commercials.

  • How do you measure the success of the mailing campaign?
    Most agencies will follow up with their promotional campaign by tracking responses, inquiries and used coupons that were sent out. Determining the effectiveness of a campaign is critical for making smart advertising decisions in the future for your business.
  • Direct Marketing Association
    Find out the latest information and industry standards for direct mail marketing for different types of businesses. See how you can benefit from using direct mail marketing services.
    Write review for this local business
    Stezzi Direct Inc
    We are a full service Mail Advertising company in Atlanta. We handle your entire project under one roof & we will be there to help you get the job done, whether you use all or just some of our services.
    MAP
    Write review for this local business

    STANDARD LISTINGS:   ADVERTISING-DIRECT-MAIL IN/NEAR ATLANTA
    ArJay Ventures Write review for this local business
    238 Spalding Trl, Sandy Springs, GA 30328
    (845) 853-5229  
    ArJay Ventures is an advertising company that uses a direct approach in utilizing direct mail postcards, phone broadcasting and animated videos to get incredible results in growing your business.
    Worrill & Davis Direct
    1 review: *****
    5845 Oakbrook Pkwy, Norcross, GA 30093
    (770) 449-3133 Write review for this local business

    "We sold this company a mailing list and they resold it to the Georgia Chamber of Commerce. They loved it, but we're still waiting to receive payment for the list. ..."
    Frontier Marketing Internation
    1 review: *****
    1140 Old Peachtree RD Ste D, Duluth, GA 30097
    (770) 497-0384 Write review for this local business

    "$1 trail offer. cancelled in early October of 07. Company contined to charge my credit card for 5 months. If they do not refund the $150 I will report them for fraud. ..."
    Mr Postcard Write review for this local business
    1215 Virginia Ave NE, Atlanta, GA 30306
    (404) 874-6139  
    Standard Press Mailing and Fulfillment Write review for this local business
    1195 Menlo Dr NW, Atlanta, GA 30318
    (404) 941-2630  
    Direct Marketing Concepts Write review for this local business
    2192 Campbellton Rd SW Ste 200, Atlanta, GA 30311
    (404) 254-2469  
    The List Write review for this local business
    3098 Piedmont Rd NE Ste 200, Atlanta, GA 30305
    (404) 350-0600  
    American Mailing Systems Inc Write review for this local business
    500 Plasamour Dr NE, Atlanta, GA 30324
    (404) 873-6162  
    My Mailing Service Write review for this local business
    1820 Briarwood Industrial Ct NE Ste 1, Atlanta, GA 30329
    (404) 321-6222  
    National Mailing Services Inc Write review for this local business
    3540 Browns Mill Rd SE, Atlanta, GA 30354
    (404) 766-4828  
    Welcomemat Services Write review for this local business
    3348 Peachtree Rd NE Ste 1095, Atlanta, GA 30326
    (404) 841-2226  
    Savings Plus Direct Mail Adv Write review for this local business
    270 E Belle Isle Rd NE, Atlanta, GA 30342
    (404) 255-3493  
    Target Information Services Inc Write review for this local business
    4151 Ashford Dunwoody Rd NE, Atlanta, GA 30319
    (404) 252-9806  
    Echo Media Write review for this local business
    900 Circle 75 Pkwy SE Ste 1600, Atlanta, GA 30339
    (770) 955-3346  
    The Pride of The City Inc Write review for this local business
    2018 Powers Ferry Rd SE, Atlanta, GA 30339
    (770) 951-0441  
    Mail Marketing & Communications Inc Write review for this local business
    2158 Cumberland Pkwy SE, Atlanta, GA 30339
    (678) 305-9006  
    Ddc Direct Data Communications Write review for this local business
    5475 Fulton Industrial Blvd SW, Atlanta, GA 30336
    (404) 696-5252  
    Dove Mailing Inc Write review for this local business
    5601 Fulton Industrial Blvd SW, Atlanta, GA 30336
    (404) 629-0122  
    Sir Speedy Printing And Marketing Services Write review for this local business
    650 Wharton Dr SW, Atlanta, GA 30336
    (404) 699-0600  
    King Mailing Services Write review for this local business
    5588 New Peachtree Rd, Atlanta, GA 30341
    (770) 457-1796  
    Direct Data Corporation Write review for this local business
    3471 Atlanta Industrial Pkwy NW, Atlanta, GA 30331
    (770) 436-3875  
    Advance Mailing and Bindery Write review for this local business
    4600 Highlands Pkwy SE Ste F, Smyrna, GA 30082
    (770) 436-3388  
    Datamatx Write review for this local business
    3146 Northeast Expy NE, Atlanta, GA 30341
    (770) 936-5600  

    The field of direct mail advertising is rather large nowadays. A lot of this is due to the vast array of retail catalogue, coupon booklet, magazine promotion, and political campaign mail being sent out. With so much advertising, there is a great need for professionals to work in this industry. When working for an agency that focuses on ways to advertise effectively, you need to understand what methods actually work. This way, all of the newspapers, magazines, postcards and letters being sent out are not simply wasted.

    Depending on what part of the direct mail advertising industry you work in, there is a lot of competition. For example, while some people are involved with creating the ads for business and brand promotion, others are responsible for sending them out via direct mail. If you are a worker who sends out coupons for cheap retail goods or a weekly flyer pertaining to the local grocery market, then you will need some training. However, if you are in the field of creating the catalogue or brochure advertisements, then you will likely need a degree in design or advertising. A lot goes into the print style, list arrangements, font, pictures and colors on advertisements.

    When working in this direct mail field, you may get involved with individuals that manage campaign flyers, work at ad agency locations, write for the local newspaper, as well as specialists that deal with the cost of direct mail advertisements. This is a massive industry that involves a number of workers.



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