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Advertising Radio

Selling radio advertisements through a local agency is a fantastic sales position that allows a salesperson to talk with business owners on a daily basis. In radio marketing - online and offline commercials - the consumer is looking for someone to give their message some airtime. A salesperson should understand the needs of the customer, and provide them with a spot on the most profitable station - assuming they can afford the potentially high cost of the campaign.

The salesperson has a difficult job because the field is competitive. Basic sales training is important. Networking, understanding a client's target market, and being able to close the deals is of huge importance. They must also work with advertisers in creating a script that will be read to a live audience. Sometimes using a catchy jingle sung by someone with a great voice can be effective. Other times, commercials could be more serious and professional. It all depends on what the sponsor wants and what the station approves of.

Some radio salespersons will sell advertisements for satellite or online channels. This allows the customer to expand the reach of their message to possibly even a global market. Getting hired for a job such as this requires exceptional customer service, time management, organization, and sales skills. Not everyone is qualified, but the high income potential is definitely there for a salesperson that is. The most important thing a radio advertisement salesperson must be able to do is to build relationships with local businesses and keep them happy so they continue buying from them.

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STANDARD LISTINGS:   ADVERTISING-RADIO IN/NEAR ARKANSAS
Ktlo/Kctt Radio Write review for this local business
620 Highway 5 N, Mountain Home, AR 72653
(870) 425-3101  
Kbcn & Kmac Radio Write review for this local business
100 Bluebird St, Harrison, AR 72601
(870) 743-1157  
Creative On Hold Marketing Write review for this local business
8401 Cedar Ter, Rogers, AR 72756
(479) 925-7560  
Cumulus Broadcasting Inc Write review for this local business
4209 N Frontage Rd, Fayetteville, AR 72703
(479) 521-5675  
Springdale Civic Center The Write review for this local business
2323 S Old Missouri Rd Ste E1, Springdale, AR 72764
(479) 756-8686  
Kmlk 101 5 Write review for this local business
2525 N West Ave, El Dorado, AR 71730
(870) 875-1015  
Kdrs Radio Station Write review for this local business
400 Tower Dr, Paragould, AR 72450
(870) 239-4583  
U S 97 Kqus Write review for this local business
125 Corporate Ter, Hot Springs National Park, AR 71913
(501) 525-9700  
East Arkansas Broadcasters Write review for this local business
407 W Parker Rd, Jonesboro, AR 72404
(870) 932-8400  
Johnson Communication Inc Write review for this local business
1721 E Robinson Ave, Springdale, AR 72764
(479) 756-9933  
Kwrf Radio Station Write review for this local business
1255 N Myrtle St, Warren, AR 71671
(870) 226-2653  
Kmxf Hot Mix101.9 Write review for this local business
4209 N Frontage Rd, Fayetteville, AR 72703
(479) 571-1019  
Clear Channel Radio Write review for this local business
407 W Parker Rd, Jonesboro, AR 72404
(870) 933-8255  
Kix-104 Kkix-Fm Country Radio Write review for this local business
4209 N Frontage Rd, Fayetteville, AR 72703
(479) 521-1104  
Radio Works Write review for this local business
612 Fairview Rd SW, Camden, AR 71701
(870) 836-9567  
Kvre 92.9 Fm-The Village Write review for this local business
122 Desoto Center Dr, Hot Springs Village, AR 71909
(501) 922-5678  
Kjem 93.3 The Eagle Write review for this local business
4209 N Frontage Rd, Fayetteville, AR 72703
(479) 973-9339  
Klrg Radio AM 880 Write review for this local business
6400 Scott Hamilton Dr, Little Rock, AR 72209
(501) 492-5575  
Khoz & Khoz FM Write review for this local business
1111 Radio Ave, Harrison, AR 72601
(870) 741-2301  
Kmag 99 One Write review for this local business
311 Lexington Ave, Fort Smith, AR 72901
(479) 782-8888  
When you contact a radio advertising agency, be sure to ask them if they have direct experience making commercials, ad campaigns, and generating publicity amongst the audience you want to target. Airing radio ads is a good way to motivate your target audience. You might find that some of the agencies are able to set up a campaign that not only includes commercials that will get a response from your audience, but also publicity techniques that are free or have very low costs. This might include sponsorships and going on talk shows. You should also ask the agency if they know what radio frequency would most effectively target your audience. Ask them how many years of experience they have. Those with several years of experience might have contacts with broadcast radio networks that will directly target your audience. You should also consider costs when you're picking the radio advertising agency that you want to use. Ask them if they provide written quotes so that you can compare costs. Be sure to ask them where they are located, what hours they keep, and how you can contact them so that you can get in touch with them when you need their services. Obviously you want to choose an agency that makes ads that gets a good response from your target audience, but you should also pay attention to the level of customer service they offer you. Pay attention to the level of courtesy they use when answering your questions. This is a good way to determine how much they value their customers.

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