Cutlery retail stores rely on several types of employees to sell their dinner utensils, knives, and knife accessories to customers. By hiring the right customer service reps, salespersons, and managers, the companies can help ensure that they meet their business goals.
Since many cutlery retailers offer a variety of knives and utensils for the whole house, customers service reps need to understand the differences between the items that they have for sale. A silver dinner knife, for example, does not slice the same as a stainless steel butterfly knife. Customer reps also need good communication skills that help them explain the differences between their kitchen, dinner, and utility knives. Without strong communication skills, a rep might not be able to explain what types of table utensils comes in one set as opposed to another or why some instruments appeal to chefs more than the typical household cook.
Salespersons working for the company also need strong communication skills. One of the big differences between them and service reps, though, is that the salespersons pursue new customers. They might, for instance, contact kitchens in the area to tell the chefs about upcoming sales. They might also take hunting, folding, and pocket knives to events where interested people might want to make a purchase.
Managers working for the retail store can serve a variety of functions. Some of them, however, focus on getting discount prices from wholesale companies. If the managers can purchase knife accessories, sharpening steels, steak knives, and plastic utensils at discounted prices, they can pass those savings on to the customers.